Unless you’ve been living under a rock, you would have definitely seen Lady Gaga‘s new campaign for American jeweller Tiffany & Co. Launched a few weeks back, the stylish video represented a series of firsts: It was the first time Lady Gaga fronted a Tiffany campaign; the first time the jewellery brand launched a campaign during the Super Bowl; and the first time the Tiffany & Co. Hardwear collection was shown to the world.
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Building on the success of the campaign, the brand is releasing an exclusive series of videos shot while Lady Gaga was on set in New York. In the videos, she talks about her mother’s influence, “being classic”, and the inherent romance of jewellery.
Released exclusively with Harper’s BAZAAR Singapore, watch the candid interviews with Lady Gaga below:
On her experience working with Grace Coddington and Tiffany & Co. for her campaign:
On “Legendary Style” and being classic:
On her mother’s influence on her views on fashion and beauty:
On the power of jewellery and romance:
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On what Tiffany & Co. represents today:
The Tiffany & Co. Hardwear collection is available in stores now.