Felix, Song Joong-Ki, Chow Yun Fat And All The Stars At Louis Vuitton Men’s Pre-fall 2024 Show In Hong Kong

Excitement filled the air as Hong Kong prepared itself for possibly the biggest fashion event the city will host this year: the highly anticipated Louis Vuitton Men’s Pre-fall 2024 show. This show marked the first of many: namely, the French luxury house’s first show in Hong Kong, its first Men’s pre-fall show—a destination one, no less—and of course Pharrell Williams’ first pre-collection for Louis Vuitton.

Related article: A Deep Dive Into The Louis Vuitton Cruise 2024 Collection

Last night, as house ambassadors Song Joong-Ki and Stray Kids's Felix sat in the audience, alongside Hong Kong luminaries like Chow Yun Fat, Aaron Kwok and Louis Koo, Louis Vuitton transformed the renowned Avenue Of Stars into a beach strip, covered in sand and complete with an LED screen on the ground displaying crashing waves. An original composition by Pharrell Williams x Swae Lee x Rauw Alejandro, entitled “Airplane Tickets”, performed live by 50 ukulele players, signalled the start of the show.

As the musicians gradually departed, down came the first look: a double-breasted pant-suit with slight bell bottoms in white jacquard, complete with a matching leather Keepall. We get that it’s essentially a nautical-themed collection, but where is Pharrell taking us? Sailor collars and hats, bleached denim, neoprene coordinates and surfboards, and oh-so-adorable raffia steppers—it’s a wardrobe for sea travel, and for lovers of island life. It all clicked when tropical floral prints covered tailoring and casual sets, along with beaded accessories. Louis Vuitton Men’s Pre-fall 2024 collection brought Hawaii to us in Hong Kong; complete with a cast of models that included members of the Hawaiian surfer community.

Related article: Live From Los Angeles, Seoul, Isola Bella And Mexico City: BAZAAR’s Editors Report From The Cruise 2024 Shows

After the last model had come down the runway, those seated facing the harbour started pointing towards the sky. As we all looked up, an assembly of drones did a dance, seemingly telling a story: one that perfectly summarises Pharrell’s first Pre-fall collection. Tides transformed into Hong Kong’s iconic red-sailed junk boat, followed by depictions of the moon and stars, and finally, the word “LVERS”.

A highly wearable and light-hearted collection, Pharrell Williams’ Louis Vuitton Men’s Pre-fall 2024 collection highlights the similarities of Hong Kong and Hawaii. Both are ports and epicentres for cultural exchanges, a melting pot of traditions and international influences; both a holiday and home—beneath the very same moon and stars that guide its dwellers.

Related article: Beyoncé, Rihanna, Song Joong-ki, GOT7’s BamBam, Jackson Wang And All The Stars At Pharrell’s Louis Vuitton Debut

Keep scrolling to see all the looks from the collection.

Courtesy of Louis Vuitton

1 of 64

Courtesy of Louis Vuitton

2 of 64

Courtesy of Louis Vuitton

3 of 64

Courtesy of Louis Vuitton

4 of 64

Courtesy of Louis Vuitton

5 of 64

Courtesy of Louis Vuitton

6 of 64

Courtesy of Louis Vuitton

7 of 64

Courtesy of Louis Vuitton

8 of 64

Courtesy of Louis Vuitton

9 of 64

Courtesy of Louis Vuitton

10 of 64

Courtesy of Louis Vuitton

11 of 64

Courtesy of Louis Vuitton

12 of 64

Courtesy of Louis Vuitton

13 of 64

Courtesy of Louis Vuitton

14 of 64

Courtesy of Louis Vuitton

15 of 64

Courtesy of Louis Vuitton

16 of 64

Courtesy of Louis Vuitton

17 of 64

Courtesy of Louis Vuitton

18 of 64

Courtesy of Louis Vuitton

19 of 64

Courtesy of Louis Vuitton

20 of 64

Courtesy of Louis Vuitton

21 of 64

Courtesy of Louis Vuitton

22 of 64

Courtesy of Louis Vuitton

23 of 64

Courtesy of Louis Vuitton

24 of 64

Courtesy of Louis Vuitton

25 of 64

Courtesy of Louis Vuitton

26 of 64

Courtesy of Louis Vuitton

27 of 64

Courtesy of Louis Vuitton

28 of 64

Courtesy of Louis Vuitton

29 of 64

Courtesy of Louis Vuitton

30 of 64

Courtesy of Louis Vuitton

31 of 64

Courtesy of Louis Vuitton

32 of 64

Courtesy of Louis Vuitton

33 of 64

Courtesy of Louis Vuitton

34 of 64

Courtesy of Louis Vuitton

35 of 64

Courtesy of Louis Vuitton

36 of 64

Courtesy of Louis Vuitton

37 of 64

Courtesy of Louis Vuitton

38 of 64

Courtesy of Louis Vuitton

39 of 64

Courtesy of Louis Vuitton

40 of 64

Courtesy of Louis Vuitton

41 of 64

Courtesy of Louis Vuitton

42 of 64

Courtesy of Louis Vuitton

43 of 64

Courtesy of Louis Vuitton

44 of 64

Courtesy of Louis Vuitton

45 of 64

Courtesy of Louis Vuitton

46 of 64

Courtesy of Louis Vuitton

47 of 64

Courtesy of Louis Vuitton

48 of 64

Courtesy of Louis Vuitton

49 of 64

Courtesy of Louis Vuitton

50 of 64

Courtesy of Louis Vuitton

51 of 64

Courtesy of Louis Vuitton

52 of 64

Courtesy of Louis Vuitton

53 of 64

Courtesy of Louis Vuitton

54 of 64

Courtesy of Louis Vuitton

55 of 64

Courtesy of Louis Vuitton

56 of 64

Courtesy of Louis Vuitton

57 of 64

Courtesy of Louis Vuitton

58 of 64

Courtesy of Louis Vuitton

59 of 64

Courtesy of Louis Vuitton

60 of 64

Courtesy of Louis Vuitton

61 of 64

Courtesy of Louis Vuitton

62 of 64

Courtesy of Louis Vuitton

63 of 64

Courtesy of Louis Vuitton

64 of 64