The 31 Le Rouge Lipstick Range Tells A Story Of Gabrielle Chanel's Lasting Legacy

31 Le Rouge, Chanel's newest lipstick line, is a radiant homage to the enduring inspiration of the brand's founder, Gabrielle Chanel. Her unwavering commitment to innovation, elegance, and audacity is etched into every facet of this cosmetic masterpiece. Just as she redefined fashion by blending comfort with style, 31 Le Rouge marries skincare benefits with vibrant colour, mirroring her passion for functionality and aesthetics. The 12 luminous shades are a vivid reflection of her life's moments, possessions, and creations, encapsulating the essence of her visionary spirit. In this lipstick, Gabrielle Chanel's legacy lives on, an emblem of timeless beauty.

RED FOR LUCK

The life of Gabrielle ‘Coco’ Chanel is cloaked with totems and enigmas. Rouge Fétiche (worn by Yi Han) is a carmine red inspired by the red ribbon Chanel tied on her ankle before her fashion shoes, and Rouge Privé (worn by Aslesha), a brown red, is tinged with mystery, like her creations behind the closed doors of her couture workshops.

On Yi Han: Earrings; jacket, Chanel On Aslesha: Choker, Chanel Playsuit, stylist’s own

PLAY ON PINKS

A bold shade, Rouge Tailleur gets a softer treatment with Rouge Beige around the edges of the lips in a subdued ombre. Give lips a touch of elegance with Rouge Roman, a rose pink inspired by the leather-bound books found in Chanel’s library.

VISION OF LOVELINESS

The luminous red of Rouge Flou mirrors the flowing elegance of chiffon, voile and silk used in the atelier at 31 Rue Cambon. Resonating with this iconic address is the pièce de résistance, the Art Deco mirror staircase which Gabrielle Chanel artfully concealed herself as she observed the reactions of the audience as they poured over her collection. 

FIT FOR ROYALTY

Ignite your inner queen with Rouge Byzantin, which carries Chanel’s love for Baroque jewellery. This burnished red gives off opulent elegance and timeless allure akin to the regal treasures of a bygone era.

Jacket; cuff, Chanel

VOYAGE OF COLOURS

Rouge Imaginaire takes us on a chromatic voyage inspired by the vibrant hues of India, as imagined by Gabrielle Chanel. This bright pink hue captures the essence of travel, wanderlust, and the quest for endless inspiration.

Necklace, Chanel 

MORNING RITUAL

To signal Chanel’s arrival at the atelier, seamstresses would grace their lips with a captivating vermilion red, such as Rouge Premier. This act was not only a celebration of her appearance but also a heartfelt homage from the artisans who collaborated closely with her.

Photography: Jayden Tan
Styling: Gracia Phang
Makeup: Larry Yeo using Chanel
Hair: Alvin Foh/Hairloom
Models: Aslesha Williams/AVE Management, Zhang Yi Han/Mannequin
Photographer’s assistant: Brian Neo