Though some people want to ban the term anti-aging, we say: to each their own! Some of us want to age naturally, and some of us want to have lineless baby skin until the age of 105. Dior is making a move to satisfy the latter of us with a new line of anti-aging serums, called Capture Youth, targeted toward millennials and thirtysomethings. Because it’s never too early to start fighting off free radical damage.
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The Capture Youth campaign will be fronted by 25 year-old model Cara Delevingne, who can definitely sell me anything beauty-related. There are five serums in the line launching this January, each targeting a different aging and skin concern: lifting, soothing, mattifying, plumping, and glow-boosting. The line was developed around a new method called PAOT Technologies, which Dior helped develop alongside the European Institute of Antioxidants. It helps measure the antioxidative and oxidative activity in skin tissue. WWD writes, “With the Université Pierre et Marie Curie, Dior Science found the epidermis’ intracellular antioxidant defense system, called glyoxalase, which controls skin’s ability to fight against visible signs of aging and gets weakened by time and environmental factors.” The scientists found an extract from the Florentine iris that increases the activity of your skin’s defense system. So basically, this isn’t your mother’s antioxidant serum—it’s better.
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Like many of Dior’s new skincare products, all five Capture Youth serums are 85% natural—an impressive feat for a luxury beauty brand. You can mix and match the formulas to customize your routine (maybe you need glow andplumping) to help fight some of the earliest signs of aging like fine lines, spider veins, or enlarged pores. “The younger you start, the more chances you have to keep youthful features for a longer time,” Edouard Mauvais-Jarvis, environmental director and scientific communication director of Parfums Christian WWD., told
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From: Harper’s BAZAAR US