Déjà vu? SK-II’s #MyPITERAStory Sees Celebrities Remake Their Very First Skincare Campaigns

For celebrities and SK-II Global Ambassadors Tangwei, Chloe Grace Moretz, Ayase Haruka and Nini, the SK-II PITERA™ Essence has given them Crystal Clear Skin. A new documentary series named #MyPITERAStory features intimate conversations with each of these Global Ambassadors, talking about how the SK-II PITERA™ Essence has transformed their skin.

All four women starred in their own SK-II campaign, with some even dating back to a decade ago. For this new docu-series, the Japanese skincare giant revisited these campaigns and compared how their skin has transformed over the years.

Tangwei

The Chinese actress first appeared in an SK-II campaign back in 2010. Commenting on her collaboration with SK-II over the past decade, Tangwei said: "10 years. It has been 10 years with SK-II and PITERA™ Essence has always been there for me. PITERA™ Essence has changed my skin and life."

Tangwei admitted that ever since joining SK-II as its Global Ambassador, the beauty brand has taught her the importance of skincare, and in a way, how to love and pamper herself.

"I think the first step of loving yourself starts with good skin. When you learn to love your skin, you learn to love yourself,” she muses.

At 41, Tangwei looks amazing in her refreshed campaign, with skin that glows from within. The results simply speak for themselves. A closer look at the new campaign image reveals refined pores and skin texture that appears both luminous and healthy. Although the original version was taken 10 years ago, Tangwei's skin in the remake version appears healthier and more radiant than ever before.

The results of her 10-year skincare and self-care journey are inspiring to say the least, it’s almost as if Tangwei never aged a day! Her message on loving yourself as the first step to uncovering your natural beauty is something we can all aspire towards, and her iconic remake stands as a testament to the wondrous effects of PITERA™.

Chloe Grace Moretz

Actress Chloe Grace Moretz joined the SK-II family four years ago with the #BareSkinProject, an initiative to affirm the beauty of bare skin. Moretz was photographed without any makeup and skin retouching, showing off the power of SK-II's PITERA™ Essence in the most authentic way.

Speaking about her experience in her very first SK-II campaign, Moretz recounts: "My first PITERA™ Essence bottle led me to that bare skin photo with SK-II. It took a lot of courage to go bare skin in such a public way. "

The reboot of her iconic campaign puts Moretz’s complexion under scrutiny again but the 24-year-old actress has confidence in the PITERA™ Essence, despite her busy schedule: “Lately, my life has got really busy with filming. And that busyness hasn’t exactly been kind to my skin. But after a few years with PITERA™, I am pretty sure my skin will be able to stand up to the close scrutiny and I could pull off this remake.”

In a world full of makeup and Instagram filters, it's refreshing to see a celebrity willing to bare it all for the camera and Moretz even had to do it twice! Her first campaign showed off her skin in its natural glory and four years on, it still looks as good as ever, with a radiance coming through her cheeks. A healthy glow is crucial for good-looking skin, and Moretz is simply nailing this aspect.

Ayase Haruka

Japanese actress Ayase Haruka was just 25 years old when she partnered with SK-II. Now, at 36, Ayase says she's happy—albeit a little embarrassed—to be able to remake her first campaign, which changed her attitude towards caring for her skin.

“It’s been more than 10 years since I’ve been using PITERA™ Essence so it’s like part of my life,” she shares.

The actress credits her good complexion to the PITERA™ Essence, and similar to Tangwei's experience, the brand has also changed her approach towards skincare, “I am who I am and was able to change my attitude towards caring for my skin because of this meeting with SK-II and PITERA™ when I was 25 years old.”

Ayase is a great example of why it's never too early to start anti-ageing skincare. Her skin during the remake looks even brighter and has that lit from within glow. Just take a look at her skin from 10 years ago and now during the remake – can you even tell which is the before and after?

Nini

Chinese actress Nini started her SK-II journey back in 2013. The 33-year-old was excited about recreating her skincare campaign for #MyPITERAStory and shared how the PITERA™ Essence has given her confidence for more than seven years.

“For over 7 years now, PITERA™ Essence has been a constant to me. It’s been my essential travel companion, work companion, giving me confidence that my skin will be at its best no matter the situation l am in,” she shares. 

“We’ve gone through a lot together. PITERA™ Essence is my skin’s best friend,” she admits. The PITERA™ Essence has always been by Nini’s side no matter the situation, and the results of this companionship are evident. 

Nini's complexion is a testament to the long-term benefits of using SK-II's PITERA™ Essence—refined and smooth skin that appears to glow from within. Nini exudes effortless confidence, all thanks to her radiant complexion we all yearn for. How's that for #skingoals?

Embark on your own journey to Crystal Clear Skin

The SK-II PITERA™ Essence is nicknamed "miracle water" and loved by millions of women around the world for its transformative power to Crystal Clear Skin. It contains over 90 percent PITERA™, an ingredient derived from a proprietary yeast fermentation process. Its composition is close to the skin's Natural Moisturising Factors (NMFs) allowing it to be absorbed quickly and deliver hydration to the skin.

It also promotes skin cell turnover, allowing the skin to renew itself every 28 days for healthier-looking skin. The essence is lightweight and leaves no sticky feeling even in hot and humid weather.

The results speak for themselves. Stay tuned to SK-II's YouTube Channel to find out how the iconic PITERA™ Essence has given Tangwei, Chloe Moretz, Ayase Haruka, and Nini Crystal Clear Skin and how you can achieve it too.

SK-II PITERA™ Essence ($220 for 160ml; $289 for 230ml) is available in SK-II counters and boutiques islandwide, and online on Tangs, Lazada, Sephora and Metro.