Back in May, Chanel announced that four-year brand ambassador Kristen Stewart would be the face of the fashion house’s latest fragrance, Gabrielle.
Today, the promotional film for Gabrielle launched, and in the minute-long clip overseen by commercial director Ringan Ledwidge, Stewart dances to a Beyoncé track.
If you’re looking for more of a narrative, well good, that was the point. “We deliberately took the opposite line from storytelling,” Thomas du Pré de Saint-Maur, Chanel’s head of global creative resources said in a statement. “Instead of retracing [Gabrielle Chanel’s] life, we chose to put the spotlight on her free and rebel-at-heart personality.”
Related article: Her Name is Gabrielle
Gabrielle Chanel is a sparkling, feminine floral scent comprised of four white flowers: jasmine, ylang-ylang, orange blossom and grasse tuberose.
Expect to catch the full release on September 1.
Gabrielle Chanel will be available from September.
Related article: Chanel is Launching a New Fragrance This Fall
From: Harper’s BAZAAR US