ICMYI, These Are The Next-Gen K-Beauty Brands To Namedrop

If there’s one constant about the beauty game, it is that it’s ever-changing. Trends come and go in a flurry, and every other day it seems there’s a new product drop to rave about. Newsflash: The beauty scene from the land of kimchi is no different. In fact, it likely steamrolls ahead at an even faster rate, what with the world going abuzz over all things Korean. The result? A slew of next-generation, niche beauty brands cropping up that are slated to change the K-beauty scene with a modern, global appeal and millennial aesthetic. We give you the TLDR on the latest and coolest names in Korean makeup and skincare.

ABIB

In a nutshell: Think of this as the Korean version of Aesop, with a focus on science-led skincare that heals and regenerates

Must-try: Hydration Crème, Heartleaf Essence, Osmopur Cushion Compact

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A post shared by 아비브 / Abib Cosmetic (@abib.official) on Dec 6, 2019 at 1:31am PST

I WOKE UP LIKE THIS

In a nutshell: Founded by K-beauty trendsetter Yeon Ah Han, it's the ultimate cool girl brand currently riding the clean beauty wave with plant-derived ingredients and skin-friendly formulas

Must-try: May Morning Cushion, Rice Oil Foam Cleanser, Protective Sun Base Cream

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A post shared by ✨i woke up like this✨ (@iwlt_beauty) on Aug 17, 2019 at 5:17am PDT

FFLOW

In a nutshell: Created by Korean beauty editors for the beauty junkies, and aimed at helping urban women tackle common skin issues that come with big city living

Must-try: Oilsoo Gel Cream, Oilsoo Calming Skin, Oilsoo Ampoule Skin

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Related article: How Korean Herbs Work In Skincare Products And Why You Need Them

WONJIN EFFECT

In a nutshell: Skincare solutions backed by a team of certified derms and two decades of R&D, using only the highest grade natural ingredients

Must-try: Vita Moist Ampoule, Medi Energy Infusion Mask, Baby Glow Cream, Water Bomb Cream

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A post shared by 원진이펙트 (@wonjineffect) on Aug 9, 2018 at 11:44pm PDT

THEN I MET YOU

In a nutshell: The Korean glass skin look, simplified into a 4-step methodology with products rocking plush, sensorial textures that are touted to transform the way you skincare

Must-try: Living Cleansing Balm, Soothing Tea Cleansing Gel, The Giving Essence

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A post shared by Then I Met You (@thenimetyou) on Nov 15, 2019 at 9:30am PST

BEIGIC

In a nutshell: When clean beauty and minimalism meets Korean sensibilities, made with premium, organically-sourced ingredients

Must-try: Regenerating Oil, Correcting Exfoliator, Scalp Revival Purifying Scrub

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A post shared by BEIGIC (@beigic_official) on Nov 23, 2019 at 4:45am PST

Related article: Indulge In These 10 Facial Cleansers For The Best Cleansing Experience

KLAVUU

In a nutshell: With a page right out of La Mer’s book, expect ocean-derived extracts and actives plumbed from the depths of the Korean seas

Must-try: Sea Silt Repair Essence, Pearlsation Skin Veil Liquid Base, Blue Pearlsation High Coverage Marine Collagen Aqua Cushion

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A post shared by 클라뷰 KLAVUU (@klavuu_official) on Sep 5, 2019 at 7:29pm PDT

COVERNINE

In a nutshell: Take everything you know and love about K-makeup, upgraded with a cool girl twist and innovative textures

Must-try: Magnefit Stick Foundation, Magnefit Tint, All-Clean Lip & Eye Remover

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A post shared by 커버나인 (@covernine_official) on Jul 4, 2019 at 7:51pm PDT

KEEPCOOL

In a nutshell: Besides getting the thumbs up from London Fashion Week, you’ve got sophisticated formulas bottled in cheeky packaging that are a treat to use (and to latergram)

Must-try: Soothe Bamboo Toner, Shine Mask, Ocean Foam

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A post shared by KEEP COOL 🌎 (@keepcool_global) on Nov 18, 2019 at 9:11pm PST

Related article: Six Must Shop Products From Net-A-Porter's New K-Beauty Line

FRADORE

In a nutshell: Niche fragrances with a Maison Francis Kurkdjian-esque vibe, replete with body lotions and creams for scent-layering addicts

Must-try: Dirty Salty Passion EDT, This Is How You Feel Inside EDT

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A post shared by fradore_official / 프라도어 (@fradore_official) on Nov 20, 2019 at 6:24am PST