This Socially Conscious Hair Treatment Keeps Your Tresses Healthy While Doing Good For The Planet
Keep your hair salon-fresh from home and help make clean water more accessible at the same time with Shiseido Professional’s new limited-edition formula
Making that all-important first impression takes more than just a good complexion; your hair makes a big difference too. After all, they don’t call it a crowning glory for nothing.
Caring for your hair means ensuring that it gets washed regularly to remove grease and grime—and that involves using water, nature’s life-giving resource for cleansing, nourishment and rejuvenation.
Understanding the importance of water in maintaining your health and well-being, leading haircare solutions provider Shiseido Professional is also committed to delivering clean water to those who do not have access to it while working to protect oceans from plastic waste at the same time.
Despite our best efforts, we may often thoughtlessly leave our precious hair exposed to the environment without shielding them from external stressors and pollutants such as heat, humidity, chlorine, pollen, pollution and UV radiation.
If you frequently get your hair permed or coloured, you may be adding to the damage. Such chemical processes not only cause your strands to become extremely dry, but they weaken the internal structures of each strand and make them susceptible to frequent breakage and split ends. In addition, using styling products and heating tools such as dryers, curlers or straighteners simply make things worse.
While seeking professional hair services may be well and good, it is unrealistic to see your hairstylist every week, not to mention the dent such frequent visits may make on your wallet.
Here is the good news: You can achieve salon-quality strands from the comfort of home, thanks to Shiseido Professional’s innovative Sublimic Wonder Shield.
Having helped individuals maintain beautiful and healthy hair for the past 100 years, Shiseido Professional now offers this advanced homecare haircare as their latest innovation.
Designed to help you care for your crowning glory without having to rely on the professionals alone, the limited-edition Sublimic Wonder Shield puts the power back in your own hands.
Formulated with powerful ingredients, it works to coat each strand with an invisible film that effectively shields your hair cuticles against external stressors and protects them from environmental pollutants, while reducing frizz and removing unpleasant odours.
This haircare treatment not only helps to extend the benefits that you get from in-salon treatments, but also maintains salon-quality freshness for up to three days, so you can always flaunt a healthy head of hair wherever you go.
Launched in celebration of Shiseido Professional’s special centennial anniversary this year, the Sublimic Wonder Shield commemorates a century of hair beauty expertise with its limited-edition bottle, in collaboration with famed calligrapher and type designer Mikitype.
Known for his avant-garde approach to typology, the 2015 graduate of Musashino Art University in Tokyo has since carved a niche for himself in the field. His notable collaborations include developing bold typography art to be printed on luxury jeweller Cartier’s glass display cases, working on several campaigns with luxe accessories brands Montblanc, and adding his unique touch to shoes and apparel for an Adidas collection, to name a few.
Today, encapsulating Shiseido Professional’s 100-year-old heritage while paying tribute to one of nature’s most precious elements – water – Mikitype created his design for Sublimic Wonder Shield by taking apart the letters in “water” and reassembling them again using organic calligraphy strokes that represent the “dynamic beauty of water through 100 years and continuing on into the future”. Meanwhile, the use of sophisticated shades in gold and white are befitting Shiseido Professional’s significant milestone.
“Characters are made up with different curves and lines. Together, they become something new,” says Mikitype, who is unapologetic in his fluid interpretation of historical calligraphy.
“I used this calligraphy method to present how water meets water again,” explains the designer. “Water, once travelled through separate paths, comes together again in its clean form. The product, Sublimic Wonder Shield, is there to maintain the cleanliness of water, or beauty of yourself.”
Recognising the importance of water – not just for the experience of beauty, but for cleansing, healing and renewal – Shiseido Professional is a firm believer that sharing clean water and hygiene with everyone is part of their social responsibility.
As part of a global initiative called the "Share Water Project", which was kickstarted in 2021 to share the gift of clean water with people around the world who need it the most, what makes this limited-edition collaboration exceptional is the change it aspires to bring to the world.
Which is why they have made a commitment to support WaterAid, an international NGO aiming to allow people everywhere on the globe access to clean water, toilets and proper hygiene. They are currently involved in 26 countries, including Asia, Africa and Latin America.
Last year, the brand donated a portion of the proceeds from its sale of the inaugural limited-edition Wonder Shield. Those funds empowered approximately 1,700 people to gain much-needed access to clean water.
This year, Shiseido Professional will continue to celebrate water’s gift to beauty through the “Share Water Project” and its vital contribution to those in need, as a portion of every sale of the limited-edition Sublimic Wonder Shield will go towards the life-giving efforts of WaterAid.
The limited-edition Shiseido Professional Sublimic Wonder Shield, $56 (125ml), is available at all Shiseido Partner stores and the official store on Lazada. For more information, visit www.shiseido-professional.com/en-SG.