BAZAAR Exclusive: A First Look At Jisoo, Jackson Wang And Paul Mescal For Cartier’s Trinity Centenary Campaign
Now, this is what we call a star-studded cast.
The celebrations for the 100th anniversary of Cartier’s iconic Trinity collection continue with the release of a new Trinity Centenary campaign film, starring its impressive family of global brand ambassadors—Jisoo of Blackpink, Jackson Wang, Paul Mescal, Yara Shahidi and Labrinth.
After the three-part launch to mark the Trinity 100 collection, which saw parties held in New York, London and Paris, fans of the brand can now look forward to seeing the ambassadors showcase the true meaning behind the Trinity’s interlocking rings—diverse forms of love and the infinite possibilities of connection.
In the teaser video, we see the stars in a white desert with clear blue skies as they move through the vast landscape, dressed up to the nines and decked out with the latest Trinity jewellery.
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”For me, Trinity is a part of our lives, it links to the idea of diversity and allows me to embrace all my facets—and to encourage new generations to do so,” said Jisoo on what the Trinity means to her.
“I hope everyone can find their own standard of happiness and satisfaction. I try to establish emotional links that resemble Trinity’s values,” said Jackson Wang.
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Critically acclaimed musician Labrinth, known for his work as composer of HBO’s hit show Euphoria, provided the soundtrack for the campaign video, which will feature all five of their voices combined as one.
“To feel, to love and to craft as a collective is a truly amazing experience. The collaboration in itself, joining diverse worlds and creating exchanges is a true symbolism of the universality of Trinity,” said Labrinth.
Catch all five stars and Cartier’s Trinity creations in the full video, which is set to drop worldwide on 26 March.