This year, the extraordinary influence of Korean stars, especially from the world of K-pop, continued to be felt across film, music, and fashion. Global events like the Met Gala, as well as Milan and Paris Fashion Weeks, saw some of the biggest Korean celebrities—who serve as ambassadors for some of the world’s most luxurious brands—in attendance.
From members of established groups like BTS and BLACKPINK to rookie groups like I’VE and NewJeans, we round up the best-dressed K-pop idols who shook up the fashion industry this year.
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Jennie Kim
There's no denying that the members of BLACKPINK have been become global style icons since their debut in 2016. With a penchant for all things feminine and preppy, Jennie is a fan of any look with dainty bows and ribbons. The Chanel ambassador has every girl's dream wardrobe; and Jacquemus certainly agrees as the brand engaged her to be the face of its holiday campaign this Christmas.
And with the announcement of her upcoming fashion label ODD ATELIER as part of her solo endeavours for 2024, BLINKS and fashion girlies all across the world could not be more excited.
Lisa
Fellow BLACKPINK member Lisa does off-duty like no other. The CELINE ambassador knows how to look cool in a basic tracksuit or a hoodie. Of course, she also knows how to amp up the glamour when needed. During the group’s visit to Buckingham Palace, Lisa was a sight to behold, dressed elegantly in a mint cape dress by Georges Hobeika. The global star looked like a princess in a bedazzled dress accessorised with a Bulgari necklace and Fendi First clutch.
Karina
As the leader of aespa, Karina’s modern and edgy outfits seamlessly fit into her group’s futuristic style. From structured suits to sexy cut-out tops and elegant gowns, the young star isn't afraid of trying out different styles. The rapper also loves her statement accessories, often finishing off her outfits with a dazzling necklace or chunky earrings.
Wonyoung
Wonyoung has captured the hearts of fans with her It girl charm and visuals on and off stage. The I’VE member and brand ambassador of Miu Miu is a big fan of matching sets, but also loves a good blouse that makes her look chic and classy for any occasion.
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Huh Yunjin
Yunjin, the Korean-American singer and member of LE SSERAFIM, loves to take to Instagram to show off her OOTDs. Citing supermodel Bella Hadid as her style inspiration, the star opts for cosy and laid-back sweaters and jackets on her days off but loves a good Bratz-inspired outfit when she’s on stage.
She has also gone viral for her youthful style and charming looks—particularly when the group was spotted at a Lakers game last month.
Hyein
NewJeans have taken the world by storm with their refreshing music and style; and their maknae (aka youngest member), Hyein, is no exception. As the youngest brand ambassador of Louis Vuitton at the age of 14, the Gen-Z star lives up to the title with her outfits at various events this year. Mostly influenced by Y2K fashion, Hyein has been spotted with accessories like micro bags and beanies on the red carpet with the occasional leather biker jacket and studded boots.
Jung Kook
As BTS’ Golden Maknae, Jung Kook has certainly grown into the icon he is today—any piece of clothing he is seen wearing will be sure to sell out in days. With a wardrobe mainly consisting of oversized jackets, tees and all sorts of jeans, Jungkook channels laid-back cool while looking effortlessly suave.
V
You can tell V (or Kim Taehyung) doesn’t hold back when it comes to dressing for the occasion. The style chameleon loves experimenting with a variety of prints and colours, often going for a statement jacket or patterned shirts to show off his unique fashion sense. A CELINE ambassador like Lisa, the BTS member also explored edgier pieces this year, such as this leather jacket embellished with rhinestones.
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Cha Eun-woo
While the ASTRO member and actor is known for his good looks, Cha Eun-woo has proven that he’s more than a pretty face. Beyond the list of shows he has starred in recent years, the idol has also gained attention for his off-duty style on Instagram. From sleek white shirts and leather jackets to the occasional pop of colour, Eun-woo always looks polished and put together.
Felix
Cool, sexy and edgy, Felix loves experimenting with layers and textures—be it with hoodies, leather jackets, bomber jackets, or velvet blazers. The Stray Kids member and Louis Vuitton ambassador often wears black or darker hues that help his complexion and blonde hair stand out.
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Mingyu
‘Boyfriend material’ would be the easiest way to describe Mingyu’s style. The SEVENTEEN member—and yet another member of the '97 liner squad, which consists of Jung Kook and Cha Eun-woo, as well as GOT7‘s BamBam and Yugyeom, SEVENTEEN's DK and The8, and NCT‘s Jaehyun—loves staying comfy while being stylish for the camera. Oversized hoodies, button-up shirts and jeans, topped off with a baseball cap or beanie, make up Mingyu’s signature style.