Some Kind of Wonderful: Pandora Launches A New Campaign

Live each day with joy and empowerment with PANDORA and its #DOSeeTheWonderful campaign

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From top: Moments Smooth PANDORA Rose Clasp bracelet, $279; Radiant Teardrop charm, $129; Pave Ball charm, $149; Shining Elegance clip, $89; Geometric Radiance charm, $129; Radiant Hearts charm, $179; Geometric Radiance charm, $129; Shining Elegance clip, $89

PRESENTED BY PANDORA, AS SEEN IN HARPER’S BAZAAR SINGAPORE SEPTEMBER 2017

Did you know that 80 percent of women across nations have said that they are inspired by photography that captures everyday triumphs? And that women are six times more likely to be inspired by photographs of other women’s triumphs than they are of posed “selfies”?

These are the results of a PANDORA study (comprising interviews with over 7,000 women from eight countries) that also showed one in three women admitting that they’ve missed out on experiences because they were too busy trying to take the perfect photo. The findings of its study is what led PANDORA to launch an empowering campaign that encourages women to share candid, natural images of everyday celebrations — be it a priceless moment of witnessing a child’s first step, or even an intimate tête-à-tête with girlfriends one hasn’t seen in a while; no celebration or triumph is too big or small.

A natural extension of PANDORA’s “DO” initiative, the DO See the Wonderful campaign is set on aerating social media channels with an influx of authentic photographs that showcases the many wonderful moments in a woman’s life. And to help with the cause is PANDORA’s fall collection, which features yet another encompassing range of timeless, versatile designs — from the vintage vibes of the Cascading Glamour range, to the intricate details found in the new Hearts of PANDORA line. So go ahead. Capture your moments and show the world the real you.

Who knows? You just might inspire others to do the same.


THE ONES TO HAVE

Highlights from PANDORA’s latest fall 2017 collection

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