In a strategic move to extend the fashion brand’s global reach, Calvin Klein Inc. has just opened a brand new headquarters in the fashion-lovers heartland: affectionately, Paris, France.
The new location complements the label’s pre-established presence in Milan, building into another European fashion capital. Not only as an extension in appearance, the new HQ presents as a multi-level, captivating, colorful, sculptural, fashion-focused work of art.
Designed by artist Sterling Ruby (Calvin Klein’s Chief Creative Officer, Raf Simons’ long-time collaborator), with architectural contributions from the Architectural Research Office, the creative space will be used exclusively to present Simons’ Calvin Klein women’s and men’s seasonal runway collections in Paris.
Previously hired by Simons to head the redesign of the Calvin Klein retail press showroom at the company’s 205 W 39th Street global headquarters on Madison Ave in NYC, Ruby was poised to transform the historical Parisian space into an outstanding artisanal entity.
The two-story Paris redesign features original 1880’s architecture, providing a backdrop for Ruby’s hand-painted, splattered canvas designs, which cover the floor-to-ceiling walls and columns of the mezzanine level. Rich royal blue carpet and upholstered walls are punctuated by modern geometric display tables, and custom-created fixtures sprinkle brightly colored pompoms, mobiles, flags, and fringe throughout both the work display areas.
Of course, the Calvin Klein collection clothing and accessories are displayed throughout the space, with high-hanging sculptural metal racks housing the clothes, and bright round ceiling-lit pedestals showcase the shoes.
Related Article: Kaia and Presley Gerber Star in Calvin Klein Spring Campaign