By Shermin Ng & Aaron Kok - published
When it comes to popular travel destinations for Singaporeans, Seoul ranks right up there along with Bangkok, Ho Chi Minh City and Tokyo. Beyond aesthetic cafes and cult K-beauty products, Korean fashion is just as worth checking out. These Korean fashion brands serve up edgy, fun and eclectic pieces that are sure to up your street cred, so be sure to shop them the next time you visit Seoul.
1. Amomento
Amomento is the label to know if your personal style leans minimalist, but never boring. Founded in Seoul, the brand is loved for its timeless wardrobe staples, neutral palette and thoughtful design twists that make simple clothes feel quietly special. Think relaxed tailoring, soft knits, fluid skirts and the kind of everyday pieces that look even better when worn on repeat.
2. Ader Error
Ader Error is less of a straightforward fashion label and more of a full-blown creative universe. The Seoul-based brand is known for its unisex pieces, graphic details and conceptual approach to streetwear, often turning everyday basics into something a little stranger and far more fun. If you’re after oversized knits, slogan tees, quirky accessories and cult-status cool, this is where to start.
3. Eudon Choi
For those who like their wardrobe clean, clever and quietly expensive-looking, Eudon Choi is one to keep on your radar. The Korean designer is known for sharp tailoring softened with a feminine ease, resulting in clothes that feel refined without being too precious. Think crisp shirting, elegant outerwear and beautifully cut separates that can go from office to off-duty without trying too hard.
4. Rokh
Rokh is for the fashion girl who loves a classic, then immediately wants to take it apart. Founded by Korean-born designer Rok Hwang, the label has become known for its deconstructed tailoring, clever layering and wardrobe staples with an intellectual twist. Come for the trench coats, shirts and blazers; stay for the kind of off-kilter details that make getting dressed feel interesting again.
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5. Kimhekim
If romance came with a wink, it would probably look a lot like Kimhekim. Founded by designer Kiminte Kimhekim, the label brings together couture-like craft, Korean heritage and a distinctly playful sense of drama. Expect feminine tailoring, sculptural silhouettes and pieces that feel polished, poetic and just a little bit cheeky.
6. OPEN YY
Formerly known as TheOpen Product, Open YY has become a favourite among the cool-girl crowd for its easy, slightly nostalgic take on womenswear. Founded by sisters Jiyoung and Boyoung Kim, the brand balances casual pieces with flirty, offbeat details, from baby tees and knits to skirts, jackets and accessories. It’s very Seoul, very internet girlie, and very good at making everyday dressing feel more fun.
7. Big Park
Big Park brings a more expressive, art-school energy to Korean fashion. The label plays with colour, texture and silhouette in a way that feels urban, spirited and full of personality. It’s great for those who like contemporary womenswear that feels polished, but not too safe.
8. Recto
Recto is where you go for Korean fashion that feels sleek, grown-up and quietly directional. The brand’s design language centres on clean lines, subtle curves and a “new classic” approach to wardrobe building. Expect sharp coats, tailored trousers, elegant dresses and refined separates that blur the line between masculine and feminine without making a big speech about it.
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9. Minjukim
Minjukim is proof that whimsy can still be seriously chic. Founded by Korean designer Kim Minju, the brand is rooted in craft, colour, fantasy and a fairy-tale imagination that never tips into costume. Her dresses, prints and sculptural shapes are perfect for those who like their fashion with a sense of joy, personality and a little main-character energy.
10. Hyein Seo
Hyein Seo launched her brand in 2014 after graduating from the Royal Academy of Fine Arts Antwerp. The brand screams youth and rebellion, with oversized yet sexy styles that have been worn by trendsetters including Rihanna and G-Dragon. While the brand is stocked at international retailers, swing by its flagship store in Gangnam to see the pieces for yourself, and for special promotions.
11. Andersson Bell
Seoul-based Andersson Bell melds "Korean urban street-inspired style with a minimalist Scandinavian attitude," striking a perfect balance between contrasting elements. Equal parts modern and timeless, expect classics like tartans, jeans and knits with an eclectic, fashion-forward twist.
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12. Yuul Yie
Designer Sunyuul Yie started Yuul Yie in 2010, offering sculptural shoes and bags that look like works of art. Feminine, offbeat and unique, it's no wonder that the label is increasingly spotted on style stars and featured in footwear roundups.
13. Jichoi
Building upon her previous experiences at Kiko Kostadinov and creative collective Dadaism Club, emerging designer Ji Hyung Choi creates contemporary streetwear that plays on unexpected details, underscoring her technical sensibilities.
14. We11-Done
In 2014, friends Dami Kwon (G-Dragon’s sister) and Jessica Jung founded Rare Market, a concept store that unearths under-the-radar Korean labels and cult overseas gems. The duo went on to launch We11-Done (pronounced “welldone”), known for its distinct and elevated pieces that weave references from the aughts, reimagined for today. Expect cool-girl styles in inventive silhouettes that convey an understated sophistication.
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15. Wnderkammer
Wnderkammer offers simple, minimalist styles that are effortless as they are unforgettable. A casual yet charismatic cool permeates designer Hye Young Shin’s pieces—think: puff-sleeved dresses with cutouts, easy suits in muted hues, and seemingly basic separates with unexpected details.
16. Beyond Closet
The concept of Beyond Closet is true to its brand name: to offer a selection of pieces that extends beyond just clothes that hang in the wardrobe. This varsity inspired label celebrates individuality and style, offering trendy pieces that is a mix of high school preppiness and funky streetwear. From check shirts to graphic knits and sweaters, Beyond Closet is all about creating comfortable and easy styling pieces.
17. Lie
Brother-sister duo Chung Chung Lee and Nana Lee—children of renowned designer parents behind the legendary Korean fashion house Lie Sangbong—founded Lie in 2011. The brand was born out of a shared vision to create pieces for the modern woman that echo the elegance and sculptural details of their parents’ label at a more accessible price point.
18. Goen.J
Goen Jong, creative director of Goen.J, was born in South Korea but spent many years in France, including studying at Studio Berçot in Paris. Her pieces are feminine and fun yet refined and polished, with pieces ranging from dresses to outerwear, making them staples of a standout wardrobe.