If Cloe Cassandro’s name doesn’t ring a bell, trust us it soon will. The emerging independent beachwear designer from London recently launched on Jet-A-Porter – online luxury shopping behemoth Net-A-Porter’s tightly curated travel fashion edit. Bright, bold, and billowy, Cassandro’s designs charms with Balinese-inspired elements and ultra-feminine silhouettes, making them must-pack statement pieces to your next resort holiday. Taking a precious moment off her busy schedule, the talented designer opens up to BAZAAR about her brand, her plans, and everything else in between.
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I started designing… as a hobby and selling my designs to Heidi Klein in London. After a few years, I noticed there was a continuous demand for the product, so I decided to make my own design with a primary focus.
The Balinese influence you will see in my brand… is the hand-batik print, which makes the prints a little rough around the edges, which in turns looks more beautiful. I’m not into perfection.
Cloe Cassandro the luxury beachwear brand is about… timeless style with a twist. I tend to keep the core of my collections seemingly timeless with a focus on classic shapes whether it is a slip dress, a shirt dress or a wrap. And then I will bring in a few new pieces each season that will be more on trend. The main things that I like to change are the prints and the colours.
The Cloe Cassandro girl… is playful yet a little bit naughty. She likes timeless style and investment pieces that can wear time over time again and never get bored.
My muses are… a combination of wonderful women from my grandmother’s generation. When outfits were a thing and women took a lot of pride in feeling like ladies. Women like Audrey Hepburn, with the freedom of Kate Moss and Frida Kahlo thrown in.
Securing Net-A-Porter as a client… has 100% been one of my proudest moments. I have started the business very slowly, each year connecting with just a couple of new stockists whilst maintaining good relationships with my current stockists. I have always said reach for the top and then at least you have somewhere to go.
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I am also incredibly proud… that my brand can be stocked as a new brand at Net-A-Porter that have given me the opportunity to be part of the Jet-A-Porter edit to sit alongside some of the world’s leading designers in beachwear.
My top travel destinations are… Italy – I have a massive draw to Italy because of my heritage. It’s such beautiful diverse country. I feel like I am at home when I travel there. Not to mention the incredible food! Another place is India. The reason is because of its incredibly raw nature. What you see is what you get and I feel it’s a wonderful place to learn creatively and spiritually.
I love listening to… reggae when I’m on holiday and also old classics like Paul Simon and Van Morrison that remind me of driving to Spain with my family as a child.
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To always nail the perfect beach vacation look… pack light in outfits and you will always win. Keep it simple and buy timeless pieces that can work well together. Key accessories like sandals will always update your look.
I hope to… work on special collaborations with other brands that I admire. Whether it is a lifestyle brand, stationary or even beachwear. I believe the options are limitless, there is always something to do.