Chanel Just Opened A Members-Only Club in New York

Here's how to get into the Coco Club

Chanel

Photo: Chanel

Last night in New York City’s SoHo neighbourhood, Chanel opened the doors to its new members-only club, the Coco Club. Five floors above Mercer Street, you won’t find any Chanel signage guiding the way up. Instead, try looking for a large doorman dressed in Parisian-chic black.

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Chanel

The locker room at The Coco Club. Photo: Chanel

Once checked off the list and inside, you’re instructed to pick up your gold membership card and have your official Chanel portrait taken for identification purposes.

I’ve waited my entire career for this…. the @chanelofficial gold card. #membersonly #thecococlub 💳💳💳

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Then it’s off to explore the space that’s as elaborate and fantastical as a Chanel fashion show. As you can imagine, interlocking Cs are everywhere and on everything!

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The Game Room at the Coco Club. Photo: Chanel

Chanel-branded poker, pool, and ping-pong tables plus artisanal cocktails (with Chanel stirrers!) and limitless bar snacks are intended to evoke an old school men’s club vibe, but the pink decor, beauty touch-up room with Chanel make-up artists, and huge bottles of perfume in the bathroom are not.

Chanel

T&C’s Sarah Bray in the phone booth room at the Coco Club. Photo: Chanel

There’s also a fashion book library and other rooms filled with surprises like a numerologist ready to calculate your future. Who, naturally, I asked, “how many Chanel bags will I own in this lifetime?” to which she replied “too many to count.”

Chanel

The library at the Coco Club. Photo: Chanel

Related article: The World According To Coco Chanel

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Inside the Coco Club. Photo: Chanel

The Coco Club will be open to the public on Sunday, November 12th from 11 AM to 5 PM. All ‘members”‘welcome. Click here to get on this list. The secret code is CocoClub.

This article originally appears on Harper’s BAZAAR UK

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