Nicki Minaj Transforms From Mom-Next-Door Into Magical Fairy in H&M Holiday Video

Get a first look at the brand's holiday video starring the rapper

Nicki Minaj

Photo: H&M

From Rihanna to Nicki Minaj, your favorite artists are here to get you in the holiday spirit this season. Following the release of Bad Gal Riri’s festive Christmas sock collection earlier this week, Nicki Minaj is also spreading some seasonal cheer as the star of H&M’s holiday campaign.

Along with starring in the retailer’s holiday ads, the rapper will also appear alongside Jesse Williams in a magical holiday film. Though the full video doesn’t make its debut until November 28th, H&M shared a short teaser this morning to announce the project.

Related article: All The Celebrities Who Sat Front Row At The Erdem X H&M Fashion Show

In the film directed by Johan Renck, Minaj transforms from your average, down-to-earth mom into a whimsical winter fairy named “the Wisest Thingy” (if I ever turn into a fairy, remind me to use this name too). Williams, meanwhile, plays the dad—bringing new meaning to the internet’s favorite comment, “MOM AND DADDDD.” The two play parents to a little girl hunting down the evil brother of Santa Claus in order to save Christmas.

“I love the film’s over all empowering message. I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the Holidays,” Minaj said in a statement from the brand.

Related article: Updated: The Full Price List for the Erdem x H&M Collection

Nicki Minaj

Photo: H&M

Appearing in both the video and print campaign is H&M’s new holiday collection—which spans from tulle skirts to cozy knit sweaters and festive dresses. Starring model Anna Ewers, the images reveal a variety of must-have pieces to shop from the brand before the official holiday season commences. The pieces will start to roll out in H&M stores and online at hm.com starting November 9th.

H&M

Photo: H&M

Shop some of the pieces available today below.

H&M sweatshirt with tulle sleeves, $18, SHOP
H&M

Photo: H&M

H&M mesh turtleneck, $10, SHOP

Related article: Erdem X H&M: Everything You Need To Know

H&M

Photo: H&M

From: Harper’s BAZAAR US

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