H&M Is Joining The 'See Now, Buy Now' Schedule With Its Latest Collection

H&M has finally got on the bandwagon of the see-now-buy-now action. For the first time, H&M Studio will be releasing their Spring/Summer 2017 collection on store shelves just one day after the runway show at Paris Fashion week. Not only will ladies get to enjoy this exciting new direction, our dear gents will not miss out with a full menswear collection being added to the mix.

The new collection is described to be mostly monochrome with bursts of colours flowing through. Infused with sporty silhouettes and modern qualities, the collection embodies simplicity and fluidity. Head down to H&M Orchard Building from 2 March to shop the fresh new collection straight from the runway.

By Shona Menon

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H&M Studio Women

Photo: Courtesy of H&M

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H&M Studio Men

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