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Does Couture Still Matter In The Modern Age? A BAZAAR Editor Weighs In

Does Couture Still Matter In The Modern Age? A BAZAAR Editor Weighs In

BAZAAR UK's editor-in-chief, Justine Picardie, talks to CNN Style about the relevance of couture today

couture and why it matters
couture and why it matters

Photo: Imaxtree

couture and why it matters

As the couture spring/summer 2016 shows get underway in Paris, Harper's Bazaar UK's editor-in-chief Justine Picardie explains why couture is still relevant today, in an interview with CNN Style.

"Couture is still the way of selling a dream; it's still the way of extending brand fame, and in a recession people might see the footage of a couture show or the pictures of a couture show and think, 'Well I'm still going to buy that Chanel No 5 or that Dior lipstick because I still want to buy a little bit of that dream,'" says Picardie.

Watch the video below:​

From: Harper's BAZAAR UK

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