These Are The Top 10 Fashion Influencers In The World, According To Forbes

These days, if you want to make your mark on the fashion industry as an influencer, it’s not enough to have a blog and a relatively large Instagram following. Those two things are important, sure, but in an age where anyone can start a blog, and followers can be bought, it’s those who really have the X factor who are able to cut through.

Or, based on ’ recently-released list of top influencers, the ones who have really flourished are the bloggers who predicted the power of the Internet back in the ‘dark ages’—like as early as 2004.

Interestingly, the following top 10 influencers don’t necessarily have the most Instagram followers, and their blog readerships have probably taken a dive since the peak of blogging, but they managed to turn their influence into lucrative collaborations with some of the world’s biggest brands. Many have launched their own fashion lines, and have become brands themselves. Their total reach is estimated to be 31,750,000.

Just imagine—if you’d started blogging before 2010, you could have joined the ranks of these Internet fashion stars.

From: Harper's BAZAAR AU

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3. Danielle Bernstein

@weworewhat (1.7m) - Bernstein charges up to $20,000 for sponsored Instagram posts. She also founded two brands in 2016: Second Skin Overalls and Archive shoes.

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Danielle Bernstein

10. Bryan Yambao

@bryanboycom (642k) - When Yambao started his blog, Bryanboy, in 2004 at his family home in Manila, he couldn’t have predicted that it would lead to front row seats at the world’s biggest fashion shows, and collaborations with the likes of Gucci, Prada, Valentino, Diet Coke and American Express.

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Bryan Yambao

9. Aimie Song

@songofstyle (4.6m) - Song, who hails from L.A., launched her popular blog Song of Style in 2008. She hasn’t launched her own fashion line, but collaborated with sunglass brand Gentle Monster on a collection that sold out in 22 minutes. She has also written a book called Capture Your Style.

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Aimie Song

8. Nicolette Mason

@nicolettemason (155k) - L.A.-based Mason, who started blogging in 2008, joined forces with fellow top 10 fashion influencer Gabi Gregg to launch Premme, a plus-size apparel line, in 2017.

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Nicolette Mason

7. Susanna Lau

@susiebubble (356k) - Lau, best known by her Instagram moniker Susie Bubble, launched her popular blog Style Bubble in 2006—pretty much the dark ages of the internet. The new mother, who is based in London, charges around $13,000 for large collaborative projects.

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Susanna Lau

6. Jenn Im

@imjennim (1.5m) - Im, who’s based in L.A., is one of the most popular fashion vloggers on the scene. She has also used her profile and influence to launch a fashion line, Eggie, which is direct-to-consumer, and sells comfortable basics.

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Jenn Im

5. Gabi Gregg

@gabifresh (546k) - Gregg harnessed the power of the internet almost 10 years ago, but things really took off in 2012, when a photo of Gregg showing off her curves in a striped bikini went viral. She joined forces with Nicolette Mason (who also made the top 10 influencer list) to launch Premme, a plus-size apparel line, in 2017.

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Gabi Gregg

4. Julia Engel

@juliahengel (1.1m) - Engel, who’s based in South Carolina, started her blog Gal Meets Glam in 2011. Since then, she’s parlayed her popularity into campaigns with the likes of Coach, Club Monaco and Tory Burch.

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Julia Engel

1. Chiara Ferragni

@chiaraferragni (10.4m) - Ferragni has parlayed her blog, The Blonde Salad, into a high-end brand and business that employs 20 staffers. In 2015 it was estimated that Ferragni had made at least $9 million in revenue.

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Chiara Ferragni

2. Leandra Medine

@leandramcohen (522k) and @manrepeller (1.9m) - Medine’s blog, Man Repeller, evolved into a lifestyle website known for its smart writing on fashion, lifestyle and pop culture. Medine has collaborated with brands including Topshop and Outdoor Voices, and she launched her own shoe line, MR by Man Repeller, in 2016.

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Leandra Medine