Pharrell Unveils His First Louis Vuitton Campaign Featuring Rihanna

Pharrell Williams' first-ever campaign for Louis Vuitton is finally here, featuring none other than the original bad girl Rihanna herself - and her badass baby bump.

In case you somehow missed the teasers dropped shortly before Pharrell's blockbuster debut show for the storied luxury house last week, the new campaign features RiRi in all her pregnant glory carrying a renewed and revamped version of the iconic Speedy bag. Inspired by the attitude of New York but destined for the streets of Paris, the new Speedy puts a high-energy spin on the old classic - one of the very first bags Pharrell owned - making this the new must-have accessory of the season for any cosmopolitan city dweller.

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And just like the Men's Spring/Summer 2024 show which celebrated its arrival, the new Speedy challenges outdated perceptions of what luxury fashion can and should be. Dating back to 1930, the original bag was also born out of a newfound desire for speed and innovation, and fascination with automobiles. A celebration of both traditional House codes and modern streetwear influences, the bag is sure to be seen on the arms of influencers and hypebeasts everywhere in the years to come. Brought to life by Rihanna - a universal emblem of empowerment, energy and creativity, the new campaign teases a bright future for Pharrell and Louis Vuitton.