The fashion industry has always been exclusive—but even more so if you happened to be above a size 10 or 12. If you’ve ever eyed a runway look for next season’s wardrobe, chances are the brand wouldn’t make it in your size, unless you went straight to the designer for a custom-made dress.
But now, 11Honoré is out to change that game completely. Founded in 2017 by Patrick Herning and Kathryn Retzer, the online retailer just raised $8 million in Series-A financing from Redpoint Ventures and is working with some of today’s top designers from Michael Kors to Zac Posen, Brandon Maxwell, Jonathan Simkhai and beyond on extended sizing for historically underserved customers.
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“We are leading the conversation around size inclusive designer fashion. Our customer deserves a luxury shopping experience and an even better edit of clothing. In the current retail landscape, whether ecommerce or brick and mortar, sizes 12 and above are rarely stocked,” says Herning, whose company is also helping provide the technology for designers who are interested in creating a wider size run.
11Honoré is “disrupting the high-end fashion market,” as Herning says, and it is clear in every facet, from their business model to the creative. This season they’ve selected model-on-the-rise Precious Lee to front their Spring 2018 campaign. “Precious is a trailblazer in the fashion industry and has been an outspoken advocate for diversity and inclusivity in fashion. Precious has broken down walls in this industry and we had the best time collaborating with her to show the world that luxury comes in all shapes and sizes,” says Retzer who oversees 11Honoré’s creative direction.
No one lives the 11Honoré life more than Ms, Lee. The Atlanta native said she was always a fan of high fashion, but struggled to find clothes in her size. “Women of larger sizes want access to high end brands and 11Honoré is giving it to them—I think it’s genius and long awaited,” Lee told Bazaar.com.