Proenza Schouler Is Launching A New, More Affordable Line
The sister brand will be called White Label
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Proenza Schouler
Jack McCollough and Lazaro Hernandez, the design duo behind Proenza Schouler, are launching a new line this autumn.
According to WWD, the "sister collection" is called White Label and will offer more casual, accessible pieces like denim, t-shirts and wardrobe essentials - with a focus on more accessible pieces, for those who can't afford Proenza Schouler pieces ranging in the thousands.
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News of the secondary line - which should be available from November - comes as the brand celebrates its 15th anniversary this year. After moving their New York Fashion Week show to Paris to align with the Paris Couture Week schedule, the launch of White Label is the latest new venture for the New York-based brand.
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From: Harper's BAZAAR UK