British brand Burberry has announced a replacement for Christopher Bailey. Italian fashion designer Riccardo Tisci, most recently the Creative Director of Givenchy, has been named as the Chief Creative Officer, the brand announced today.
“I am honoured and delighted to be joining Burberry as its new Chief Creative Officer and reuniting with Marco Gobbetti. I have an enormous respect for Burberry’s British heritage and global appeal and I am excited about the potential of this exceptional brand,” said Tisci in a statement. He also made the announcement via an Instagram post, which featured a picture of a pensive-looking Tisci.
During his 12 years at Givenchy, Tisci transformed the brand into a red-hot label famed for its street-meets-couture cred and celebrity associations. He is also widely considered to have popularised the graphic sweatshirt within fashion’s vernacular. Tisci’s first collection for Burberry will be presented in September.