There is no doubt that World Cup fever hit the UK even harder this weekend as England reached the semi-finals for the first time in 28 years, causing fans across the country to celebrate in style. This year’s tournament has not only spread unrivalled levels of excitement, but it has also influenced fashion trends (and no, we’re not talking about Gareth Southgate’s waistcoat).
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According to global fashion search engine Lyst, there has been a sudden surge in appetite for female football-inspired fashion this year, with searches seeing a significant growth.
All fashion searches using the words “football” and “soccer” are up a massive 340 per cent year on year. And, from May to June, searches with these two key words were up 210 per cent month on month, which is nearly double the increase seen across all searches.