Victoria’s Secret Is Being Accused Of Cultural Appropriation Yet Again

The lingerie giant doesn't appear to have learnt from its past mistakes

Victoria's Secret Nadine Leopold

Photo: Getty

On Monday, the annual Victoria’s Secret show took place in Shanghai, which saw dozens of models take to the catwalk in elaborate lingerie and costumes. And, like most years, the show was not without controversy, with it now being accused of cultural appropriation, something it has been in hot water for many times before.

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One of the segments of the show was called ‘Nomadic Adventures’ and featured a number of tribal and Native American-inspired outfits. One ensemble in particular has had people on social media criticising the brand.

Austrian model Nadine Leopold took to the catwalk wearing a feathered headdress that didn’t look unlike a traditional war bonnet, which is said to be a symbol in many Native American tribes of respect and bravery.

One user commented on her Instagram post of the ensemble saying, “I genuinely hope you are Native American,” while another commented simply: “Sorry, but this is cultural appropriation”.

Victoria's Secret Nadine Leopold

Photo: Getty

Another of Leopold’s followers explained to another why she thought there was something wrong with the ensemble: “I was just saying that issues with Native American traditions have come up in the past and Native people get offended and just don’t get how they keep happening again and again it’s like no one is learning from their mistakes.”

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On Twitter, it wasn’t just Leopold’s ensemble that was generating controversy, with one user joking that the theme of the show appeared to be “cultural appropriation”.

Leopold’s ensemble is not the first designed by Victoria’s Secret that has faced similar criticism. Back in 2012, Karlie Kloss was forced to apologise after taking to the catwalk in a full Native American headdress. The look didn’t make the TV broadcast.

Victoria's Secret Karlie Kloss

Photo: Getty

In 2016, a number of the models’ outfits came under fire for stealing from Asian culture and for the brand’s 2010 show, some darker-skinned models were dressed in animal prints, tribal tattoos and one was even given a neck ring and matching cuffs.

Related article: A Victoria’s Secret model fell on the runway—but she recovered with grace

 Victoria's Secret 2010

Photo: Getty

This article originally appeared on Harper’s BAZAAR UK

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