Carine Roitfeld Showcases The Versatility Of Van Cleef & Arpels' Alhambra
The French fashion editor and director reimagined the iconic Alhambra as an editorial campaign titled “Alhambra Forever".
Among all the delightful creations of Van Cleef & Arpels, the Alhambra stands out as its most iconic to date. In 1968, the four-leaf clover motif made its debut in the form of a long necklace, which "captured the spirit of the age and introduced new ways of wearing jewels in everyday life."
What was initially a plain, yellow gold necklace with 20 motifs has expanded into an enduring collection that constantly renews itself with a broad palette of natural materials, sizes and colours. The beloved four-leaf clover has also become an enchanting icon of luck and a cherished emblem of Van Cleef & Arpels.
Related article: Van Cleef & Arpels Unveils New Additions To Its Alhambra Collection
Photo: Courtesy
Van Cleef & Arpels Carine Roitfeld
The maison, known for its collaborations with renowned artists and creatives around the globe who make their mark on signature Van Cleef & Arpels collections, tapped French fashion editor and director Carine Roitfeld to reimagine the Alhambra collection.
In an editorial campaign titled “Alhambra Forever", Roitfeld showcases the versatility of the iconic motif, such as layering a 20-motif Vintage Alhambra diamond and white gold necklace with a single-motif Magic Alhambra long necklace, paired with diamond encrusted 3-motif earrings from the Magic Alhambra collection.
Related article: How To Take Care Of Your Jewellery
Photo: Courtesy
Van Cleef & Arpels Carine Roitfeld
Roitfeld also proves that every piece of jewellery can be transformed and worn in myriad ways. A tiger’s eye (an "all-seeing stone" for protection) and red carnelian (a symbol of life, joy and happiness) long necklace is used as a body chain, while another grey mother-of-pearl (evoking femininity, gentleness and protection) with diamonds and pink gold necklace is wrapped twice around the neck—paired with a matching Sweet Alhambra watch in rose gold, diamond and mother-of-pearl on the wrist.
Related article: Be Mesmerised By Van Cleef & Arpels’ Transformable Jewellery
Photo: Courtesy
Van Cleef & Arpels Carine Roitfeld
Whether it's the Vintage, Magic or Sweet Alhambra iterations, there are plenty of options to make your own luck. Scroll to see our favourite Alhambra pieces, available at Van Cleef & Arpels boutiques.
More information here.