PRESENTED BY LA PRAIRIE, AS SEEN IN HARPER’S BAZAAR ART SINGAPORE AUGUST 2017
What happens when the world of fine art collides with the world of luxury skincare? The recent Art Basel in Switzerland saw the two universes come together when luxury beauty label La Prairie partnered the revered art fair in a first-ever collaboration, showcasing five specially commissioned artworks across different mediums to commemorate the 30th anniversary of its iconic Skin Caviar.
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The synergy between La Prairie and Art Basel is undeniable — both are Swiss-born enterprises, and champions of creativity and innovation. “We are very excited about the partnership between La Prairie and Art Basel, which represents our quest for timeless beauty and our passion for audacity,” said Patrick Rasquinet, President and CEO of La Prairie Group. “Indeed, from the painstaking research behind our scientific breakthroughs to the opulent formulations that envelop the senses, from the jewel-like packaging to the high-touch service, art is not just what La Prairie is, it is what we do.”
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The brand continues to push the boundaries of beauty through an artistic lens with the launch of its latest short film — a 120-second cinematic motion picture that transports the viewer to the breathtaking Swiss Alps, the birthplace of La Prairie. Panoramic shots of snow-capped peaks and glistening waters are interspersed with zoom-ins of artist sketches of cells and close-ups of precious caviar beads, to further illustrate the artistic state of mind behind every La Prairie creation. This, soundtracked by an original composition by award-winning poet Ladan Osman, to echo the timeless, innovative spirit.
Greg Prodromides, Chief Marketing Officer of La Prairie says, “The images, colour palette, music, narration, editing — all of these elements come together to express the timelessness of La Prairie through the prism of art. With this film, we hope to express the values on which our quest for timeless beauty is based on — Swissness, luxury and innovation.”
La Prairie is located at Tangs Orchard, Takashimaya S.C, Robinsons the Heerens, Robinsons Raffles City and Metro Paragon.