BAZAAR's Top 100 Iconic Moments From 2010 To 2019 Part 2
A round-up of the most important happenings in the last decade
Here's a look at the most important happenings in fashion, beauty and the world at large that have changed the way we look, feel, dress and date in the last decade. See Part 1 here.
Photos: Showbit, TPGVIP/click photos, Splash News, Alamy, 123RF.com, Getty Images, Courtesy of the brands, Gan, John-Paul Pietrus, Claire Rothstein, MARIO SORRENTI, Yu Tsai; Kuhlmann/MSC (creativecommons.org)
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The Asian-Australian fashion icon started her online vintage clothing store and blog Gary Pepper Vintage in 2009, when social media was still an enigma. Audiences, including brands such as Chanel, Valentino and Chopard, lapped up her fun, bold style and in 2013, she became the first digital influencer to be signed with IMG. The social media darling and frequent BAZAAR cover girl now has a global audience of over 2.3 million and is a force for good as the Global Ambassador for Adopt Change, a non-profit organisation that supports vulnerable children in need.
31. Nicole Warne (@nicolewarne)
The 2010s saw Beckham’s departure from pop star tabloid fodder to respected sartorial authority. Also the matriarch of one of football’s royal families, she is worth US$450 million today. Her fashion label grew from strength to strength and in 2019, three years after the success of her capsule collection for Estée Lauder, she launched her own beauty line, Victoria Beckham Beauty.
32. Victoria Beckham (@victoriabeckham)
Our favourite Song on Instagram, Aimee exudes optimism in every post. Ever stylish and impossibly chic, she’s always perfectly put-together. And just when you think that a beautiful whisper of a woman like her would swear off carbohydrates, she punctuates her feed with mouth-watering posts of the pasta, among other delectables, she consumes. Her videos involving the food she eats are also the funniest.
33. Aimee Song (@aimeesong)
The founder of The Blonde Salad has turned what started as a fashion blog in 2009 into a burgeoning global retail business that carries, among other things, her own clothing and accessories brand, Chiara Ferragni Collection, launched in 2013.
The BAZAAR cover girl and multi-hyphenate has 17.7 million Instagram followers and is one of the key opinion leaders in the global fashion scene.
34. Chiara Ferragni (@chiaraferragni)
With the 2017 launch of a makeup line that provides quality foundation in every skin colour (it boasts 40 shades, when the industry norm is only a dozen), Rihanna became a proper champion for inclusivity and diversity in the beauty realm. Fenty Beauty yielded US$100 million the first month it launched and US$600 million in its first year.
35. Beautiful In Every Shape – Falling for Fenty Beauty
Her breakout single, “Juice”, tore up the airways and made people sit up and take notice. With other hits such as “Truth Hurts” and “Tempo” quickly following, Lizzo went from being an artiste to watch to a legit chart-topper. Unapologetically beautiful, the American singer advocates body positivity and is a proud LGBTQ ally.
36. Beautiful In Every Shape – Living For Lizzo
She’s one of the most sought-after plus-size models and television presenter, and her TED Talks on body positivity moved audiences with her stance on self-acceptance and body image. Unafraid of showing her authentic self on Instagram, the beauty influencer has a reputation for celebrating things on her body that would otherwise unnerve other women, such as her cellulite.
37. Beautiful In Every Shape – We Love Ashley Graham
Naomi Watanabe won our hearts with her antics and comic timing as one of the faces of luxury Japanese skincare brand SK-II. In the brand’s latest promo videos, the Japanese comedienne satirised every beauty trope used in the beauty industry. The beauty influencer with 8.9 million Instagram followers is also known for her daring hair and makeup looks.
38. Beautiful In Every Shape – We Want Watanabe
Gigi, Bella and Anwar Hadid, children of famed Jordanian-American real estate developer Mohamed Hadid and Dutch model Yolanda van den Herik,
are one of pop culture’s most famous siblings trio. Loved for their style, sass and social-media savviness, all three are fashion darlings signed to world-renowned modelling agency IMG Models.
39. The Hadid Siblings (@gigihadid, @bellahadid, @anwarhadid)
The decade saw celebrity kids set foot in the modelling industry—think Brooklyn
and Romeo Beckham, Ava Phillippe, Christian Combs and Paris Jackson. But the one who most captured the satorial set
was Kaia Gerber, supermodel Cindy Crawford’s daughter, who made her runway debut at Raf Simons’ fall/winter 2017 show for Calvin Klein. She fought off fierce competition to take home the Model of the Year Award at the 2018 British Fashion Awards.
40. Kaia Gerber (@kaiagerber)
We can’t talk about fashion on Instagram without talking about this formidable fashion account. You know the saying, imitation is the sincerest form of flattery? Well, not for Americans Tony Liu and Lindsey Schuler. The witty whistle-blowers of the rag trade call out designers who blatantly copy another, and champion sartorial authenticity and racial sensitivity.
41. DietPrada (@diet_prada)
42. Royal Weddings And Hollywood Nuptials–HRH Prince William and Kate Middleton
43. Royal Weddings And Hollywood Nuptials–HRH Prince Harry and Meghan Markle
44. Royal Weddings And Hollywood Nuptials–HM King Jigme Khesar Namgyel Wangchuck and Jetsun Pema
45. Royal Weddings And Hollywood Nuptials–George Clooney and Amal Alamuddin
46. Royal Weddings And Hollywood Nuptials–Nick Jonas and Priyanka Chopra
47. Royal Weddings And Hollywood Nuptials–Justin Bieber and Hailey Baldwin
The tallest and most model-esque member of the Kardashian-Jenner clan, Kendall Jenner (reportedly the world’s highest-paid model) first took to the runways of New York, Milan and Paris in 2014. And so begins the sartorial set’s love story with her. Since then, she has become a muse, gracing countless magazine covers and a dizzying number of campaigns.
48. Kendall Jenner’s Modelling Career
From decorated Olympian to vocal LGBTQ activist, Bruce Jenner and his transformation into Caitlyn Jenner was one of the events that stilled 2015.
Her tell-all interview with Diane Sawyer fetched a 15-year-high of 17.1 million viewers for 20/20. And how can we ever forget that stunning Atelier Versace gown she wore to the 2015 ESPY Awards that celebrated her new curves?
49. The Birth of Caitlyn Jenner
Looking resplendent in a Riccardo Tisci for Givenchy wedding gown, the reality-television-star-turned-business-mogul-turned-law-enthusiast (she expressed interest in taking the Californian bar exam in 2019)
and BAZAAR cover girl wed American musician Kanye West in Florence in 2014. One of the most talked-about social events that year, the wedding drew incredible media interest.
50. The Wedding of Kim Kardashian and Kanye West
Kylie Jenner’s pout has become a topic of much contention—from the #KylieJennerLipChallenge that took social media by storm in 2015, to the launch of her beauty empire with the Kylie Jenner Lip Kit the same year (now called Kylie Cosmetics), the world is obsessed with Jenner’s blushing pilgrims. With a net worth of US$1 billion, Jenner is now the richest member of her family.
51. Kylie Jenner’s Lips
Founded by Georgian fashion designer Demna Gvasalia in 2014, the iconic French fashion and footwear design collective became one of the coolest brands to buy into this decade. Vetements’ designs capture the spirit of youth and introduce the street into our sartorial vernacular. Punctuating modern fashion with its playful designs, the brand plants itself at the cutting edge of style. In 2016, it collaborated with not one, but 18 brands during Couture Week.
52. Brand Booms–Vetements
Forever changing footwear as we know it, American musician Kanye West properly created one of the truly fashionable trainers of all time with American sportswear brand adidas in 2015. One of the most expensive sports shoes you will ever own—with prices going up to US$6,000 on the secondary market—Yeezys are also some of the most coveted.
53. Brand Booms–Yeezy
The 2010s gave us a reason to brave the harshest chills. In what is one of the decade’s chicest and best-executed example of luxury fashion adopting streetwear, Italian sportswear label Moncler’s House of Genius collaborations (launched in 2018) have seen the brand partner with fashion’s brightest stars—from Valentino’s Pierpaolo Piccioli
to British designers Richard Quinn and Craig Green—who have put their own irreverent spin on the brand.
54. Brand Booms–Moncler’s House of Genius
Appearing on countless American talk shows and award ceremonies, and with their provocatively-titled song, “Boy With Luv”—with American singer Halsey—that broke the internet at 597 million views, South Korea’s hottest boy band
of this decade is easily The Bangtan Boys,
otherwise more famously known as BTS.
55. K-Pop’s Hottest Boy Band
It is in this decade that South Korean beauty and cosmetics conglomerate Amorepacific revolutionised the global beauty game with the cushion foundation. Constantly developing award-winning advancements and breakthroughs in skincare at its R&D facilities, it is no wonder the brands under it, such as Sulwhasoo, HERA and LANEIGE, have all reached new financial highs in the last 10 years.
56. K-Beauty Redefining Beauty Standards
PSY galloped down the streets of Gangnam in 2012 with his song “Gangnam Style” and paved the path for K-Pop in the 2010s.
Never could we have imagined its significance or influence in modern music. Today, the music video has a current view count of 3.4 billion—the highest in South Korean’s music history.
57. K-Pop’s Most Popular Music Video
58. The Return Of The Supers
59. Paco Rabanne Is Reborn
60. Moynat 2.0
61. Gemma Ward Returns
62. John Galliano’s Encore
If the turnout of their sold-out world tours and impressive fan base—of 21.4 million on Instagram—is not enough of an indication of BLACKPINK’s popularity, then surely the events that came after their collaboration with British pop star Dua Lipa are. Their song “Kiss and Make Up” quickly became the anthem of summer 2019 and they became the first-ever female K-Pop group to enter the Official UK Top 40. There really is no contest here—they are the hottest K-Pop girl group to come out of the decade.
63. K-Pop’s Hottest Girl Group
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Aimee SongAmal AlamuddinAnwar HadidAshley GrahamBella HadidBLACKPINKBTSCaitlyn JennerCarla BruniChiara FerragniCindy CrawfordClaudia SchifferDietPradaFenty BeautyGemma WardGeorge ClooneyGigi HadidHailey BaldwinHelena ChristensenHERAJetsun PemaJohn GallianoJustin BieberK-popKaia GerberKanye WestKate MiddletonKendall JennerKim KardashianKing Jigme Khesar Namgyel WangchuckKylie JennerLaneigeLizzoMeghan MarkleMonclerMoynatNaomi CampbellNaomi WatanabeNick JonasNicole WarnePaco RabannePrince HarryPrince WilliamPriyanka ChopraPsySulwhasooVêtementsVictoria BeckhamYeezy