For its Fall 2017 campaign, American jewellery brand Tiffany & Co. gathered some of the most iconic names in the US right now: actresses Elle Fanning and Zoe Kravitz, musician Annie Clark, style darling Janelle Monae, model Cameron Russell and principal dancer for the Bolshoi Ballet and American Ballet Theatre, David Hallberg. The new campaign centres on the theme ‘There’s Only One’, which celebrates the power of individuality and self-expression and is shot by creative photographer duo Inez & Vinoodh.
It also marks a fresh page for the 180-year-old heritage brand, as this is newly appointed Chief Artistic Officer Reed Krakoff‘s first campaign since taking the reins in February.
“‘There’s Only One’ [campaign] is a celebration of self-expression and embodies the spirit of Tiffany,” said Krakoff in a statement. “The narrative is told through six individuals who are empowered, intelligent and unafraid to express themselves, each with their own unique talent and personal style.”
His first collection for the brand ‘Home and Accessories’ will debut in November.
Now, watch an exclusive behind the scenes video from the campaign, as well as a teaser of the upcoming campaign: