How does a watch brand ensure that it secures its fair share of headlines in the midst of Paris Fashion Week? If the watch brand in question is Omega, then all it has to do is ensure that it has three of fashion’s hottest models at its event. Especially since all three models just happen to be Omega brand ambassadors.
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Enter Cindy Crawford and her two genetically blessed offspring, Presley and Kaia Gerber, who are both recent inductees to the Omega family – Crawford herself has been with the brand for 20 years. Together with hunky dad, Rande Gerber, the gorgeous trio cleared their busy fashion schedules on 29th September so that they could grace the launch of Omega’s “Her Time” exhibition at the historic Hôtel de Sully.
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Featuring notable ladies timepieces that span over 100 years of its 169 year history, Omega’s “Her Time” shows the evolution of the brand’s timepiece designs – from intricately designed Art Nouveau Lèpine pendants watches, to the ever popular Ladymatic numbers of today – along with vintage artwork and archival advertisements. It was a captivating show for an A-list guest crowd that included models Joan Smalls, Emily Ratajkowshi and Martha Hunt, together with social media darlings like Chriselle Lim and Praya Lundberg – all of whom didn’t seem to let the downpour of rain dampen the celebratory mood of the occasion.