Tippi Hedren Lands A Gucci Campaign At 88 Years Old

The legendary actress is the new face of Gucci's timepieces and jewellery

Tippi Hedren Gucci

Photo: Colin Dodgson

Before she became a Hollywood actress and muse to Alfred Hitchcock, Tippi Hedren was a successful fashion model throughout the 1950s. Now, over fifty years later, the legendary actress is returning to her modeling roots as the face of Gucci’s latest campaign.

At 88 years old, Hedren, who’s mother to Melanie Griffith and grandmother to Dakota Johnson, stuns in the new ads for Gucci jewellery and timepieces. The icon stars as a mysterious fortune teller reading the palms and crystal balls of young models in the new campaign.

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Tippi Hedren Gucci

Photo: Colin Dodgson

While reading a gold crystal ball, Hedren wears several layered gold bangles and bracelets along with the brand’s snake-inspired rings. She also wears an Alessandro Michele-designed Gucci print dress.

Tippi Hedren Gucci

Photo: Colin Dodgson

Gucci’s casting of Hedren follows the industry’s ongoing shift to embrace more age diverse campaigns. Last year, Lauren Hutton starred in ads for Calvin Klein Underwear at 73 years old—defying the idea that only 20-something women could model bras and underwear. Previously, Gucci has also cast 79-year-old actress Vanessa Redgrave in one if its cruise campaigns.

Hedren’s new modeling gig for Gucci is also somewhat of a family affair. The actress’ granddaughter, Dakota Johnson, has previously starred in a campaign for Gucci’s Bloom fragrance and has sat front row at many of the brand’s runway shows due to her friendship with creative director Alessandro Michele.

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Tippi Hedren Gucci

The screen siren is most known for her roles in films like The Birds and Marnie. Her acting career was cut short following her working relationship with Hollywood director Alfred Hitchcock, whom the actress accused of harassment. At the height of the #MeToo and Time’s Up movements last fall, the actress spoke out about her own abusive experiences in the industry that led her to walk away from the limelight.

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This article originally appeared on Harper’s BAZAAR US.