First spotted on the runway of Dior Pre-Fall 2020 in Miami last December, the highly anticipated Air Jordan 1 OG Dior sneakers—featuring the French maison’s Oblique monogram on Nike’s signature Swoosh—has just been unveiled through an “exclusive online experience”. Sneakerheads can now register for a guaranteed opportunity to purchase the coveted sneakers, indicate their preferred model—the high-top or low-top sneaker finished in elegant tones of Dior grey and white, preferred method (a pop-in store or pop-up pickup location), and size on this microsite.
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Each participant may select just one boutique and register only once for the desired style and size. The guaranteed opportunity to secure these sneakers will be given “on a first come, first served basis to the lucky individuals who register before the inventory is exhausted.”
The Air Dior capsule collection of ready-to-wear and accessories, in collaboration with the Jordan Brand, will be available to shop at Dior pop-in stores from July, as well as in two pop-up stores located in London and Chengdu.
Scroll through to see the campaign images featuring the exclusive collection, shot by Brett Lloyd.
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