First spotted on the runway of Dior Pre-Fall 2020 in Miami last December, the highly anticipated Air Jordan 1 OG Dior sneakers—featuring the French maison’s Oblique monogram on Nike’s signature Swoosh—has just been unveiled through an “exclusive online experience”. Sneakerheads can now register for a guaranteed opportunity to purchase the coveted sneakers, indicate their preferred model—the high-top or low-top sneaker finished in elegant tones of Dior grey and white, preferred method (a pop-in store or pop-up pickup location), and size on this microsite.
Each participant may select just one boutique and register only once for the desired style and size. The guaranteed opportunity to secure these sneakers will be given “on a first come, first served basis to the lucky individuals who register before the inventory is exhausted.”
The Air Dior capsule collection of ready-to-wear and accessories, in collaboration with the Jordan Brand, will be available to shop at Dior pop-in stores from July, as well as in two pop-up stores located in London and Chengdu.
Scroll through to see the campaign images featuring the exclusive collection, shot by Brett Lloyd.
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