Men With Style: Chooee Hwang, CEO Of Streething
The youthful 47-year-old sneakerhead turned his passion into a business and more.
Former banker Chooee Hwang took a leap of faith and founded Streething 18 years ago, a creative content agency where their clients are mostly streetwear or sports brands—aspects very close to his heart and style. While his first fashion memory was when he asked his mother for a pair of overalls when he was only three, the youthful 47-year-old believes that timeless style is not only knowing what suits your physique best, but also the climate and environment you’re in. A quote he lives by? “Be better than you were yesterday.”
Chooee Hwang, 47, CEO of Streething
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HE’S THE MAN
Hwang in his dad’s arms
“My dad has always been someone I looked up to; my hero. He gives the best advice in life.”
MASTER MIND
“Two of my favourite designers are Daisuke Obana and Shigeyuki Kunii. Daisuke Obana of N.Hoolywood is a master at making tweaks that look so simple yet have such a big impact on the clothes. Shigeyuki Kunii is the sneaker designer who has done hundreds of sneaker collaborations and is still churning out hit after hit.”
STYLESTARS
21 Jump Street: The Complete Series DVD, $50, Amazon
“Takuya Kimura and Tony Leung are the most stylish representations of Asian men in my generation. Johnny Depp in 21 Jump Street— the series, not the movie, made Americana so effortlessly cool. Back then, I would try to tear my Levi’s 501 jeans and get a flannel shirt from the thrift store just to look like him.”
THIS IS HOME
Skyline of Singapore
“I am excited for 2024 as Singapore gets to be the spotlight on the world stage, hosting more international events.”
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TIME HONOURED
Extraordinary Life of an Ordinary Man: A Memoir, $42.80, Amazon.sg
“Paul Newman is an icon of timeless style. He just always dressed right for any occasion. A well-fitted white t-shirt, a pair of dark denims, and a pair of penny loafers can never go wrong.”
PROJECT PROUD
“Working with concept artist Akio Hasegawa and photographer Ryosuke Kosuge for New Balance 1906R marketing campaigns were one of my greatest achievements thus far. We did a guerilla marketing campaign for New Balance 2002R during the height of Covid as well, and I remember doing zoom calls in my bedroom to make it all happen.”
ARTISTS AT WORK
Hwang’s prized possession, the original Air Jordan 1
“My most treasured wardrobe pieces are my ’85 Air Jordan 1 Chicago, the original first release of the Air Jordan 1 in 1985.”
RECIPE FOR THE SOUL
Hwang’s favourite dish to cook
“If I weren’t in the creative industry, I’d probably be a chef as I love to cook. I’m best known for my spaghetti alle vongole.”
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