Makeup felt revitalised—if a bit fleeting—in 2023. From strawberry girl makeup to latte makeup, we could barely keep up with the latest TikTok aesthetics, but they did provide us with endless inspiration. And although we can't exactly predict what viral product or trend will take off, we do have a hunch as to what will be big, thanks to the runways and latest celebrity looks. Ahead, find six makeup trends to try in 2024, plus the products that will help you achieve them (starting now).
Related article: All The 2024 Hair Trends We’re Predicting, From Headbands To Choppy Bobs
Graphic Eye Makeup
Bold, painterly eye makeup looks were spotted on the runway (see: LaQuan Smith) and off, as with this unexpected white winged look on Stephanie Hsu.
Lime Crime Venus Pigmented Liquid Eyeliner
ALL ABOUT AQUA
Lime Crime Venus Pigmented Liquid Eyeliner
Basic black is great, but these graphic liners come in over a multitude of hues.
All About Aqua
Emma Chamberlain's frosty, Y2K-esque eye is right on trend for 2024: According to Pinterest, searches for aqua makeup are up 100 percent.
Makeup Revolution Shadow Bomb Cream Eyeshadow
ALL ABOUT AQUA
Makeup Revolution Shadow Bomb Cream Eyeshadow
Take cues from mermaidcore with this iridescent aqua cream shadow from Makeup Revolution.
Related article: How To Wear Jewel Tone Eyeshadows Like These Celebs
Blurred Lips
Celebs like Suki Waterhouse and Martha Hunt have been showing off this just-bitten lip. For the perfect matte finish, makeup artists are using blush to get the look.
KYLIE COSMETICS Lip Blush
BLURRED LIPS
KYLIE COSMETICS Lip Blush
If using blush on your lips is a bit too experimental, try Kylie Cosmetics' Lip Blush. Apply it at the centre of the lips, then use a brush or your fingers to press it outward for a natural, stained finish.
Ombré Lips
Photo: Getty Images
Megan Thee Stallion Ombré Lips
For a more dramatic version of the look, celebs like Megan Thee Stallion are going for a two-tone ombré lip. Also seen on the runway at Dior and Palomo Spain, it's a throwback in the best way.
Revlon ColorStay Lip Liner in Chocolate
OMBRÉ LIPS
Revlon ColorStay Lip Liner in Chocolate
Meg's look was created using this liner and filled in with Colorstay Matte Lite Crayon in On Cloud Wine, topped off with Superlustrous The Gloss in Crystal Clear.
Related article: Celebrity Red Lipstick Ideas From Lisa, Kylie Jenner And More
Skincare-Infused Makeup
Photo: Courtesy of U Beauty
U Beauty The SUPER Tinted Hydrator
Makeup with skincare ingredients aren't new, but they have gone from added value to prerequisite. The formulas are also getting more advanced, like U Beauty's The SUPER Tinted Hydrator, which contains SIREN Capsule Technology for hydration and feels as lightweight as a face serum.
U Beauty The Super Tinted Hydrator
SKINCARE-INFUSED MAKEUP
U Beauty The SUPER Tinted Hydrator
'80s Revival
For those not looking forward to another year of barely there looks, fear not: Makeup maximalism will also make its way back. Case in point: the colourblocked brights at Anna Sui spring 2024, seen here.
Pat McGrath MTHRSHP Bijoux Brilliance: Starstruck Splendor Full Face Palette
'80S REVIVAL
Pat McGrath MTHRSHP Bijoux Brilliance: Starstruck Splendor Full Face Palette
Even in slightly softer shades, Pat McGrath's super-pigmented shadows and blushes lend a stylised vibe to eyes and cheeks.
This article originally appeared in Harper’s BAZAAR US.