Think of your skin as a sponge. If it’s dry, the top layer will be stiff and rough, making it hard for any liquid (besides water) to penetrate. With ample hydration, however, your skin will be moist and plump, and all the skincare you layer on will soak right in, with skin-fortifying and -nourishing nutrients penetrating deep into the dermis. As a result, you won’t just have a healthy complexion, but skin that’s optimised to self-regenerate and shield itself while glowing from the inside out.
Introducing The Hydrance Range
Enter the Hydrance range, by dry, sensitive and sensitised skin experts, Eau Thermale Avène. This collection of hydration skincare seeks to immerse miens with replenishing moisture, helping to rebuild a moisture reservoir beneath the surface, while strengthening skin’s ability to restore and retain all that goodness.
At the heart of the Hydrance range is COHEDERM, a trio of lipids carefully selected for their ability to restore the hydrolipidic film which sits on the skin’s surface. At the same time, it also creates water reservoirs beneath to catch and retain Avène Thermal Spring Water, ensuring that the skin gets a constant supply of hydration.
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Developed to provide intense moisture to dehydrated skin, the Hydrance Intense Rehydrating Serum is perfect under a day or night cream for an added dose of hydration. It has a unique hybrid gel-liquid texture which melts into skin and is absorbed quickly without feeling thick or sticky. The formula contains microspheres that encapsulate COHEDERM and Avène Thermal Spring Water which then release moisture into the tiny water reservoirs to instantly and continuously quench skin’s thirst for up to 24 hours. Over time, comfort is restored, skin feels softer, smoother and even fine lines look less visible.
The Hydrance Routine
An efficient three-to-four step skincare ritual is all you need with these ultra hydrating formulas. For day, after cleansing and once the replenishing layer of Hydrance Intense Rehydrating Serum has fully absorbed, the Hydrance Light Hydrating Emulsion serves as an effective moisture-locker. This lightweight elixir sinks into skin effortlessly, providing hydrating, soothing relief that leaves complexions soft and supple—plus it optimises healthy hydration levels throughout the day. For night time care and repair, add the new Hydrance Aqua-Gel Night Hydrating Sleeping Mask as your final skincare step. Thanks to its refreshing gel texture, it sends moisture deep into skin to nourish, replenish and restore natural detoxification and regenerative processes, so you wake up to a healthier, smoother and more radiant complexion.
Eau Thermale Avene’s Hydrance range starts from $46.90. Available at Watsons, Guardian, Unity stores nationwide and on Shopee Mall. Visit eau-thermale-avene.sg and instagram.com/eauthermaleavenesg for more information, launches and giveaways.