As long as nail polish and designer logos have coexisted, women have been painting them on their nails. Still a staple of street culture, the trend has infiltrated the runways several times in recent years. But with the rise of athleisure in fashion, and as our preference for nail art has shifted toward the clean and graphic, logo nails have begun popping up once again in designer collections—and on the well-manicured tips of some of our favorite celebrities. It’s an inexpensive and artful way to display your love for your favorite brands—even if it may not be totally legal. But isn’t that half the fun?
Manicurist Jin Soon was responsible for the nails backstage at Marc Jacobs’s fall show, where she mixed a “glamorous” base color (a new deep burgundy Marc Jacobs Beauty Enamored Nail Lacquer shade launching later this year) with logo nail studs that Jacobs himself had sourced. Some models had the full set of “Marc Jacobs” glued across each nail, while others had a double “J” logo fastened to just their pinky nail.
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Nail artist Jessica Washick showed off these fresh, hand-painted Nike nails on her Instagram (she also happens to be a designer at the athletic brand).
Men’s nail art took us all by surprise when it showed up at Balenciaga’s 2017 Men’s Fashion Week show. Models walked the runway with their nails painted in the Bernie Sanders-inspired logo, which also appeared throughout the collection.
Model Gigi Hadid wore the Tommy Hilfiger logo on her nails when doing press for her first collection with the designer last year.
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Simplicity is the key for wearing these Adidas-inspired nails.
Supreme x Louis Vuitton
Getting your hands on a piece from the highly coveted Supreme x Louis Vuitton Fall 2017 collaboration will be tough. But getting your nails on it? Well, that’s something any good nail artist could do for you right now.
Fenty x Puma
Black-and-white Puma nails created by nail artist @BritneyTokyo.
A little Lagerfeld, some Fendi monsters, and a double “F” logo equals one seriously fun nail look.
Every nail a different Gucci reference, as spotted on Instagram.
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Supreme, Champion, Comme des Garçons
A mixed bag of designer logos by manicurist Mei Kawajiri, who was also behind the nail art at the Balenciaga show.
From: Harper’s BAZAAR US