Beauty Awards 2022 - Best Firming Serum: RE:ERTH

Multi-Targeted Elixir, $116, RE:ERTH

Let's face it—it's easy to get decision fatigue when trying to choose a face serum to use. Brightening or lifting? Hydrating or anti-ageing? The good news is, you don't have to pick a side when you choose RE:ERTH's Multi-Targeted Elixir.

Gem of Japan

This do-it-all serum is lightweight and easily absorbs to work its magic. Japanese White Turmeric, an ingredient which is proprietary to the brand and grown in the Kyushu region of Japan, contains unique properties to prevent hyaluronic acid degradation and stimulate cell production—giving skin a firmer and bouncier appearance.

In addition, Japanese Spring Turmeric is able to suppress tyrosinase activity, the enzyme responsible for triggering the production of melanin which manifests as spots and pigmentation on the skin, by up to 88 percent. This means that the serum is able to help skin maintain a brightness and glow, while lightening existing pigmentation for an overall even skin tone.

Skin like mochi

Besides these two powerful plant extracts, the serum also contains APPS, a highly stabilised form of oil-and-water soluble vitamin C, to improve collagen synthesis and pigmentation. The ingredients also make use of dermal delivery system Lipodisq which transports the active ingredients into the skin more efficiently, for swift and deep absorption within 10 seconds—no sticky feeling.

With twice-daily application, large pores, dark spots, dullness, fine lines and wrinkles are diminished, with the visage looking firmer and more contoured thanks to this lightweight serum.

Available online and at Nana & Bird (1M Yong Siak Street). For more information, visit reerth.com.