Beauty Awards 2023: Best Hair Mask for Fine Hair (Editor's Pick) — Shiseido Professional SUBLIMIC Airy Flow Mask

SUBLIMIC Airy Flow Mask (Unruly hair), Shiseido Professional

Discovering the perfect solution for unruly hair can be a game-changer, not only taming your tresses but also uplifting your spirits and boosting your self-confidence. Understanding the intricacies of this hair type is at the core of Shiseido Professional’s SUBLIMIC Airy Flow range. This innovative line offers tailored solutions that combine scientific advancements with personalised hair care, addressing the unique needs of unruly hair with precision and expertise.

Initially introduced in 2019, the SUBLIMIC Airy Flow was designed with the primary goal of transforming hard-to-manage hair into softer and more manageable locks. Recognising the diversity in hair types and concerns, Shiseido expanded the range. This newer line divides the product based on hair volume and texture, allowing for a more precise and tailored treatment for consumers.

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The Thermal Flow-Motion System: A Scientific Approach

The Thermal Flow-Motion System is an advanced technology is specifically designed to target and treat the hair's core structures, offering transformative solutions for those with challenging hair types.

Various factors such as genetics, environmental stressors, and chemical treatments can disrupt hair's cross-sectional shape, leading to unruly or wavy hair. The Thermal Flow-Motion System intervenes here, delicately amending and restoring this shape, thus promoting smoother and more manageable hair.

Moisture also plays an essential role in hair health, dictating its elasticity, shine, and resilience. Imbalances, often caused by external factors like heat styling or environmental aggressors, can lead to hair becoming dry, brittle, and more prone to frizz. By ensuring an optimal moisture balance, the Thermal Flow-Motion System not only prevents these issues but also strengthens the hair's natural barrier against future damage.

Going with the flow

The SUBLIMIC Airy Flow Mask ($66), a central component of the Shiseido Professional SUBLIMIC Airy Flow range, is meticulously formulated to cater to unruly hair. Thermo-Shaping Complex technology intensively repairs damaged hair cuticles at a microscopic level, rejuvenating hair strands and restoring their inherent strength. What sets this mask further apart is its synergistic response to heat. When subjected to heat, the mask not only bolsters the hair's resistance to heat but also facilitates the styling process, thereby providing a two-fold advantage in hair care and styling.

Related article: BAZAAR Beauty Awards 2022 – Best Hair Mask for Fine Hair: Shiseido Professional

Understanding that environmental factors, notably humidity, play a significant role in hair's manageability, the SUBLIMIC Airy Flow Mask (for unruly hair) has been designed to counteract the adverse effects of moisture in the atmosphere. This ensures that once styled, hair retains its form and suppleness even under challenging humid conditions.

Through consistent use, the SUBLIMIC Airy Flow Mask (for unruly hair) promises a transformative experience, yielding hair that's not only smoother and softer but also resilient against common environmental stressors.

The Shiseido Professional SUBLIMIC Airy Flow Mask (for unruly hair), $66 is available at selected hair salons.

The selections for the Harper’s BAZAAR Singapore Beauty Awards 2023 represent the culmination of a rigorous 6-week testing process by the BAZAAR team and a panel of industry experts, including aesthetic doctors, makeup artists, and beauty insiders. Results and awards are based on their expertise and collective assessments.