K-beauty has been the golden standard when it comes to product innovation for several years, with global brands looking to South Korea for the latest technological breakthroughs and consumer trends. And as beauty brands charge full steam ahead to keep up with the demanding needs of consumers, hundreds and thousands of new products are launched yearly, which to be honest, can be quite overwhelming when deciding on a new product to try. This explains why many women turn to reading reviews online to find out what women are raving about.
Yet, just because some products are frequently reviewed online doesn’t mean they are purchased repeatedly. To make things even easier for you, we reached out to the brand representatives of popular Korean beauty brands in Singapore to find out what are the best-selling products so you know for sure, what works for fellow Singaporean women.