Hailey Baldwin is determined to keep up with her It-model BFFs Kendall and Gigi. After succeeding Hadid as the face of Guess, and then designing her first collection of bags and leather accessories, the 19-year-old is on a steady climb in the fashion world. Her latest conquest? A cosmetics line, due to release mid-November.
The 25-piece collection, a collaboration with Australian brand ModelCo, will range from $19 for a lip gloss to $42 for a contouring palette, reports WWD. The range was inspired by Baldwin’s “signature go-to beauty products,” she said in a release. “Think filter-esque hues, sleek packaging and premium formulas.” Shoppers can find the products when it releases at ModelCo’s stores in Australia and online.
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In addition to helping develop the beauty products, Baldwin also crafted its corresponding hashtag, #TheBeautySquad, which the social-savvy model used when she Instagrammed an announcement for the collab. Up next, she’ll be shooting a campaign for the capsule in Sydney’s Bondi Beach.
Considering the model’s fresh-faced-meets-sultry beauty look, this makeup collection already seems like a must-have addition to our daily routines.
From: Harper’s BAZAAR US