Hailey Baldwin is determined to keep up with her It-model BFFs Kendall and Gigi. After succeeding Hadid as the face of Guess, and then designing her first collection of bags and leather accessories, the 19-year-old is on a steady climb in the fashion world. Her latest conquest? A cosmetics line, due to release mid-November.
The 25-piece collection, a collaboration with Australian brand ModelCo, will range from $19 for a lip gloss to $42 for a contouring palette, reports WWD. The range was inspired by Baldwin’s “signature go-to beauty products,” she said in a release. “Think filter-esque hues, sleek packaging and premium formulas.” Shoppers can find the products when it releases at ModelCo’s stores in Australia and online.
In addition to helping develop the beauty products, Baldwin also crafted its corresponding hashtag, #TheBeautySquad, which the social-savvy model used when she Instagrammed an announcement for the collab. Up next, she’ll be shooting a campaign for the capsule in Sydney’s Bondi Beach.
Considering the model’s fresh-faced-meets-sultry beauty look, this makeup collection already seems like a must-have addition to our daily routines.
From: Harper’s BAZAAR US