Colour changing hair dye
Photo: Unseen

Remember the character Nymphadora Tonks from Harry Potter and her magical ability to change her hair colour according to her moods?

You can now get a piece of that magic with FIRE, a specially formulated hair dye that actually changes colour depending on temperature (yes, body temperature included).

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The company behind this unbelievable hair dye is called The UNSEEN. It premiered to the press recently at the London Fashion Week in collaboration with Storm Models. The dye was created by Lauren Bowker who was “messing about in the lab” and created this magical concoction.

This is a fickle person’s dream come true! If you are constantly dyeing your hair a different shade a month and suffering the damaging consequences, this is the answer to your prayers. Lauren claims that this dye is a careful chemical combination that will not damage the hair or scalp. It is also semi-permanent lasting over a few washes and available in multiple colour ranges from bright reds to pastels!

However, before you start jumping for joy, commercial use of this product will not be available until it has been fully tested and optimized in forms of toxicology. The good news is that testing has already begun and we can expect to see the FIRE dye be available to the public soon.

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Lauren’s past works were along the same vein. She had previously created a headpiece for Swarovski with gemstones that changed colours depending on the level and type of brain activity as well as a jacket that changes colour in response to the amount of air pollution around it.

FIRE dyes are the next step for her with hair that responds to surrounding temperature fluctuations and body temperatures as well.

In an interview with Dazed, Lauren shares her views on witchcraft (aka chemistry) and shares how FIRE dye actually works.

“When heat hits the pigment, or if the cool hits the pigment, it changes the bonds of the chemistry to give you a different color, so it’s like a chemical reaction,” Bowker explains, adding that she’s also working on dye that “gives you a light refraction instead, so it’s more like a prism color change… If you have red hair and you’re in the wind, it might go blue. So what we did was look at data patterns of weathers and the environment in different countries and tailor the color changes to correlate with those.”

All we can say is… Wow. Science is pretty damn magical.

By Hanan Haddad