Get Your Perfect Instagram-Worthy Brows For A Good Cause

Benefit's 'Bold is Beautiful' Project will make you look and feel good


Photo: Courtesy

We are all familiar with Benefit as a beauty brand. More than ever now, the Benefit name is synonymous with brow products and brow services that are designed to give you the best brows to flatter you. From their waxing services to their plethora of brow products offerings, Benefit guarantees a good brow day, every day.

Now, you can get your brows looking on fleek while doing a good deed with Benefit’s Bold is Beautiful Project. For the whole month of May 2018, 100% of benefit’s proceed from brow wax services will go to local charity partners. This project is part of Benefit’s global philanthropy programme, aiming to empower women and girls with resources and affecting changes in local communities around the world. In Singapore, Benefit has chosen two charity partners to work with for the Bold is Beautiful project, namely Aidha and Girls2Pioneer.

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Aidha is a non-profit organization that helps to educate lower income women and domestic workers on financial literacy and to equip them with entrepreneurial skills. This is so that they are able to not only remit income back to their loved ones, but to also help them create businesses and opportunities for themselves and others back in their home town. This creates a multiplier effect of community benefits that transcends borders.

Meanwhile, Girls2Pioneer focuses more on girls. The organization’s aim is to turn girls into pioneers in the field of mathematics, engineering, science and technology. These fields are often male-dominated and require a stronger female representation. Hence, Girls2Pioneer provide young girls with resources to enrich their knowledge in these fields. They provide free after school programmes such as day camps and mentoring sessions that are designed to cultivate skills in technology, design and construction, research, strategic planning and engineering.

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Photo: Courtesy


Photo: Courtesy

Besides doing great for local women charities, you can yourself a pair of beautiful brows that will be the envy of many. Benefit has been offering brow waxes since 1976, so they know what they’re talking about when it comes to brows. Each experience is tailored to every individual and you’ll be left with perfectly shaped brows that frame your eyes. On top of that, brow waxing sessions also teach you how to fill in your brows such that you’ll be able to recreate the look at home easily.

Beautiful brows for a great cause, what’s not to love?

Book your brow wax service here today.

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