During these challenging times, more than ever, people are turning to digital platforms to stay connected, informed and inspired – and now you can use this time to test out the latest beauty looks, even while stuck at home.
Thanks to augmented reality, discovering your next favourite hair, eye or lip colour online has never been easier. Here are eight of our favourite virtual makeover tools to try now.
Chanel Beauty has launched its own virtual makeover which allows you to try the brand’s iconic lipsticks in a range of finishes from glossy to matte. Bonus points for the fact that it works seamlessly on desktop or mobile. VR has never looked so chic.
Chanel Try On, at chanel.com
Experience L’Oréal Paris make-up and hair colour the virtual way. Whether you fancy changing up your hair colour with zero commitment or trying the latest launch, L’Oréal’s new virtual tool allows you to choose from over 100 shades by either using the ‘Live’ application button or by uploading a photo of yourself to apply virtual make-up too.
L’Oréal Paris Virtual Make-Up Tool, at loreal-paris.co.uk
Discover Maybelline‘s virtual makeover and online make-up application tools to help find the most suitable shades for you. Maybelline offers a virtual try-on tool, as well as a foundation shade finder. Find the perfect ‘no make-up, make-up’, or try a bold new look.
Maybelline Virtual Makeover, at maybelline.com
Learn new techniques step-by-step with tutorials customised to your own face with Sephora‘s VR app. You can virtually arm-swatch hundreds of eyeshadow palettes to compare shades instantly, plus Sephora also allows you to snap a photo to find a shade match for any outfit, accessory or celebrity look.
Sephora Virtual Artist, at sephora.com
bareMinerals recently released its new Mineralist Hydra-Smoothing Lipstick, alongside an exclusive virtual try-on so that you can experiment with all 25 shades from the comfort of your own home – including colours modelled by Hailey Bieber, such as Grace and Wisdom. All the shades are mineral-infused and vegan.
bareMinerals virtual Try On, at bareminerals.co.uk
MAC Cosmetics has just launched its new Virtual Try On Tool, which allows you to test out more than 200 shades of lipstick or eyeshadow in three easy steps. MAC has said of its latest foray into digital: “Now you can continue to try a new shade or product, even while at home.”
MAC Virtual Try On, at maccosmetics.co.uk
Bobbi Brown recently launched a Virtual Try On functionality for the brand’s eye and lip shades. The tool uses accurate facial mapping technology for a true-to-life virtual makeover. You can try on different shades by using the live camera, uploading a selfie or selecting a model’s image.
Bobbi Brown Virtual Try On, at bobbibrown.co.uk
Whether you’re dealing with unwanted roots or fading colour, we know everyone is eagerly awaiting to be reunited with their hairdresser (there has been a 950 per cent rise in searches relating to salons reopening). Redken’s new virtual hair colour tool couldn’t come at a better time; it allows you to find the perfect hue for your locks and book a digital consultation with one of the Redken team.
Redken Virtual Hue Finder, at redken.co.uk
This article originally appeared on Harper’s BAZAAR UK.