Beyond The Hype: Annika Sager On Gen Z Beauty

Today's Gen Z beauty audience seek realness, that inside-out glow and an honest opinion when it comes to making a purchase. See how Annika Sager trawl the net and use social media to tell us what beauty really is to her.

I keep healthy by... Adding spirulina powder to my breakfast, because I read about the vitamin-rich and antioxidant benefits of this blue-green algae superfood. And of course, spin classes, which I’ve turned into a job.

Beauty shopping to me is...Really a “when I need it, I get it” situation. Despite the hype, I tend to buy products I already like and use on a daily basis. But if there’s a deal, trust that I’m on it!

A luxurious splurge to me... Is an experience—like a getaway. I recently escaped to Bali to rest, relax and be spoilt with massages to help me unwind after a long few months packed with work and travel.

Social media and beauty... Go hand in hand, and has certainly made Gen Z acutely aware and informed about what’s in or out, fast. People rely on platforms to share and post about everything—I myself use Instagram to gush over a product that I think is worth recommending to my friends.

If I wanted to find out more about a product... In general, I would go to Instagram and friends first, thenYoutube for makeup, because I find that’s the most effective way of getting to know a product since you can see its colour and texture.For skincare, I’d still rather go to the store because everyone’s skin type is different.

Makeup is... Three steps for me: Concealer, eyebrows and lipstick (mainly balm though). But I don’t wear makeup often—I wear it only if I’m going somewhere fancy or when I’m out on modelling jobs. I teach Spin, so I don’t wear makeup during class—no one should. Ladies, let your skin breathe.

One beauty ritual I love is... Masking. I use a hair mask every other day, and I love a face mask whenever I have the time.Thankfully I don’t have sensitive skin so I’m free to try anything that catches my eye, depending on what I think is suitable for my skin that day. I’m also a sucker for cute packaging and easy application.

My beauty secrets are... That there aren’t any.The right diet, adequate sleep, good hygiene and exercise make up the perfect (and obvious!) beauty life hack.

Click through to see her favourite beauty products:

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