Beyond The Hype: Cheyenne Chesney On Gen Z Beauty

Singaporean-British campaign favourite and not-so-basic meme-loving girl next door


Photo: Instagram

Today’s Gen Z beauty audience seek realness, that inside-out glow and an honest opinion when it comes to making a purchase. See how Cheyenne Chesney trawl the net and use social media to tell us what beauty really is to her.

My shopping trick is… To follow influencers and makeup artists who have a similar skin type, tone or makeup style as me.This allows me to visualise how a product will look on me before I add it to the cart.

One of my top skin concerns is… Blue light damage.As someone who always has her face glued to her phone or computer, I recently learned about the potential damage blue light from electronic devices has on skin and have been incorporating skin healing and shielding products to target that.


Photo: Instagram

I’m currently obsessed with… Two makeup trends: Korean style gradient lips, which are so simple and easy to apply to create the effect of a soft bloom of colour. And “My Skin But Better”, which is to wear products that enhance and accentuate your face and features instead of concealing. Instead of foundation, I opt for Dr. Jart.+Cicapair Tiger Grass Color correcting treatment that neutralises my skin tone, refines texture and protects with SPF30.

Social media has… Created an environment of excitement and immediacy.And its capacity for sharing, coupled with the accessibility of information allows Gen Z to not only be inspired by creativity in makeup looks shared online and cross-reference product reviews, but also to purchase those products almost instantly.


Photo: Instagram

My most recent purchases are… Dr. Jart+V9 Pink Toning, Tarte’s Tartesist Pro Remix, CoCo & Eve Super Nourishing Coconut & Fig Hair Masque, and Giorgio Armani Beauty’s Crema Nera Extrema.

When I want to get to know a product… My go-to platform for reviews is YouTube, simply because it allows me to see the product “in action” with its application process, the way it wears and how it looks while also learning about it from experienced beauty gurus.


Photo: Instagram

Hair and body care are… Just as important as skincare.Taking care of my hair and body with masks and scrubs is therapeutic, helping to relieve stress and increase my confidence.

My guilty pleasure is… Watching insane makeover challenges on YouTube.It’s fascinating watching these creators attempt such crazy looks and making something so beautiful out of it.

Click through to see her favourite beauty products:

To read the full series, click here.

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