Photo: Instagram

Today’s Gen Z beauty audience seek realness, that inside-out glow and an honest opinion when it comes to making a purchase. See how Iman Fandi trawl the net and use social media to tell us what beauty really is to her.

Beauty rules to live by… Never forget to moisturise, eat healthy, don’t be afraid to add a pop of colour to your makeup look, and exercise as often as you can…all whilst listening to your body to know when you need a break to recover, because less is more.

When I shop… I tend to be a lot more adventurous with makeup, but keep it simple and familiar when it comes to skincare. Fragrances are my one splurge.

Photo: Instagram

In terms of brand identity… Eco-friendliness and anti-animal cruelty are major because I am vegan.That said, businesses and buyers as a whole should really be more aware and conscious of what they use or consume. Social media and beauty… Make you want to come out of your comfort zone, to be unafraid of trying new looks and constantly look forward to the next big thing. I find makeup artists like James Charles the more influential of the digital lot, they really have a say in shaping the future of the beauty industry.

My go-to makeup is… Glowy and natural, with pops of shimmer— think glittery lids, highlighted cheeks and glossy lips. Mostly one of three but sometimes all of the above! I love Benefit’s Hoola Bronzer, cult favourite Maybelline mascara and Fenty Beauty’s Gloss Bomb.

Photo: Instagram

Beauty to me is… Seeing people do the things they love, and being comfortable in their own skin. I feel most beautiful when I’m dancing like no one is watching in my room in the middle of the night, or right after a heart-racing sweat session at the gym—which is why I go at least three times a week. Do what you love!

I think Gen Z is… A lot more informed, because we’re just faced with an overload of information 24/7. In the realm of fitness and wellness, I think we’re different in the sense that we are a lot more open and aware about health in all forms, from psychological to physical, and invest more time and effort in working on that than previous generations of youth.

Photo: Instagram

I never leave the house without… Lip balm! I have countless tubes and just grab my lip balm holder and whatever is in it and go.Yes, I have a holder and it’s my statement accessory.

I’m currently obsessed with… Training sessions with dumb bells, battling ropes and burpees—there I said it!

To read the full series, click here.