Beyond The Hype: Nicole Liew On Gen Z Beauty

Singaporean rising runway face and jet setter who walked London Fashion Week 2019

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Photo: Instagram

Today’s Gen Z beauty audience seek realness, that inside-out glow and an honest opinion when it comes to making a purchase. See how Nicole Liew trawl the net and use social media to tell us what beauty really is to her.

The looks I love are… Sleek brows, dewy skin and flushed cheeks. I like to keep things
clean and natural with just a touch of colour.

Social media has… Certainly fuelled my beauty obsession. I’m always curious about new beauty trends, especially the Korean ones or those straight off the runway, like Pat McGrath’s haute couture 2018 feathery eyelash look. Gen Z has definitely become a more demanding group because of it.

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Photo: Instagram

The trends I subscribe to… Go beyond the face. I think the cruelty-free movement should be magnified, with eco-friendliness and inclusivity being the most important trends to me today. Fenty Beauty changed the game with their diverse array of makeup tones resulting in a wider audience, and more brands should strive to do that too.

My beauty regime is… All about moisturising. I have dry skin, so I invest in hydrating and moisture-locking products, including sunblock, which is a daily essential.And more photo shoots just mean more post-production face masks! This also extends to the rest of my body—I use lotion with UVA and UVB protection in the day and brightening moisturisers at night, and once a week, I do a thorough body scrub.As for hair, I do a hair mask weekly, avoid heat styling as much as I can and trim the ends every three months.

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Photo: Instagram

Being beautiful to me is… Being comfortable in your own skin. As cliché as it sounds, it’s not the easiest thing to do—trust me. I come from an industry that zooms in on flaws as part of the job, and I can tell you that no amount of makeup will make one beautiful or confident if you don’t genuinely work on feeling it from within.

My top beauty tips are… Sunblock, sunblock, sunblock, and if you can only take one makeup product with you, make it a lipstick—I dab and blend it on my lips and cheeks for an easy 2-in-1 rosy flush.

Click through to see her favourite beauty products:

To read the full series, click here.

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