Laminated Eyebrows
Photo: Getty

Unfortunately not all of us are blessed with naturally thick, fluffy brows, but between microblading, tweezing, tinting, and threading, there’s a million different ways we can groom our brows into the Instagram-worthy arches we all desire. And now the newest trend in eyebrow grooming, brow lamination, is set to take things up a notch.

It might sound like something you would find in an office supplies catalogue, but brow lamination promises slicked-up brows with a high-shine finish (just like the brows you’ve seen all over your Instagram Explore page). The technique, which originated in Russia, involves lifting and tinting the brows to achieve a finish similar to microblading but doesn’t actually involve any blades. Instead, lamination helps to add colour and definition without the downtime or scabbing you often get with microblading.

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According to brow expert Claudia Odey, who spoke to Allure, the process involves painting a lifting cream onto the brow, which “creates a chemical process that breaks down bonds in each hair, allowing them to be moved into a new shape”. Next, the brow hairs are brushed up into place and a neutralizer is applied to “reform the bonds into their new shape”. The treatment is finished with a nourishing oil to replenish moisture as the chemical process can be somewhat drying on your brows and the surrounding skin.

The result lasts 6-8 weeks, depending on how quickly you shed your hairs as obviously the new ones won’t grow in the same direction as the laminated ones. After the treatment you can’t get your brows wet for 24 hours, so make sure you avoid showering/exercising/getting caught in a downpour afterwards. Once the 24 hours is up, all you have to do is give your brows a brush in the morning using a spoolie to ensure they look groomed and ready for a #selfie.

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