Caitlyn Jenner Gets Into The Beauty Game
100% of the proceeds benefit the M.A.C. AIDS Fund Transgender Initiative
It was only a matter of time before another Jenner jumped into the beauty waters—and we didn't have our bets placed on Brody. This April, you can get your hands on 'Finally Free,' the new shade of lipstick Caitlyn Jenner created with M.A.C. that "champions all ages, all races and all sexes," and whose proceeds will provide grants to organisations dedicated to improving transgender lives. "I wanted a name that I use, and which represents the community. This is who I am: Finally Free," said Jenner in an interview with the cosmetics brand, adding that she chose the simple rosy shade because "I want people to use it every day so they have to buy more. I want to raise a lot of money. It's very simple." And it's a win-win for those who want to look good and do good without inflating the Kardashian empire.
M.A.C. x Caitlyn Jenner 'Finally Free' lipstick, USD17, available exclusively at maccosmetics.com on 7 April 2016.
From: Harper's BAZAAR US