All The Celebrity Beauty Lines You Need To Know
Because we can never have enough makeup, skincare or haircare products. And because the celebrity factor is hard to ignore.
Beauty is big business. The global beauty market is expected to grow five percent annually through 2030, according to a report from marketing consultancy company McKinsey. It’s no surprise, then, that more and more celebrities are dipping their toes into the business of beauty by releasing their own beauty lines.
So, what’s the appeal of celebrity-owned cosmetics and skincare? For starters, stars spend way more time than the average person getting their makeup done and maintaining their skin. With their faces constantly in the spotlight, they have a vested interest in using—and creating—products that truly deliver. The outcome? Beauty lines that change the game—with ingredients, formulas and processes that are unique and different from the traditional beauty brands we’re all too familiar with.
In fact, some have already garnered cult status, such as Rhode by Hailey Bieber, and Glyf by Jeon Somi. Read on for a round-up of celebrity beauty lines to know.
1. Halsey: About-face
Halsey launched About-face in 2021, with the mission to drive a “diverse and artistic community”. A quick scroll through the brand’s Instagram account will tell you that Halsey’s line is as visually experimental as she is. Vegan, cruelty-free and cleanly formulated, its wide range of products is everything a 2010s Tumblr lover dreams of. Expect glitter liquid eyeshadows, holographic eyepaints, and neon lippies. Beauty just got quirkier, and we’re here for it.
About-face is available on BeautyBay and its website.
2. Victoria Beckham: Victoria Beckham Beauty
As a brand, Victoria Beckham Beauty not only emulates the same sophisticated, luxurious vibe as its founder does—it’s also just as multifaceted. The line has a wide range of products that includes makeup, skincare, accessories and even fragrances. It’s best known for its contour sticks that offer precise lines but have recently caught the internet’s eye with the Colour Wash Blush Water Tint because of its self-setting and staining formula.
Victoria Beckham Beauty is available on its website.
3. Gwen Stefani: Gxve Beauty
Gxve Beauty is giving… everything! One can’t help but think Gwen Stefani’s makeup line was created specifically with creative makeup lovers and performers in mind, which comes as no surprise considering the brand stemmed from Stefani’s love for doing her own looks backstage. Each product, specifically the eyeshadow paints and lip glosses, promises maximum performance with high-payoff pigments.
Gxve Beauty is available at Sephora Singapore.
4. Jeon Somi: Glyf
If there’s one thing Jeon Somi’s praised for aside from her music, it’s her signature glowy, shimmery makeup. No eyebrows were raised when she announced the launch of Glyf, a K-beauty brand that’s as whimsical as it is daring. While brands are pushing out non-sticky lippies, Glyf is going the opposite way on purpose—offering “sticky but pretty glue glosses’ that visually make your lips plumper and stay put. Somi famously sings, “Every day is my birthday.” When you’re leading a makeup brand this fun, it’s easy to understand why it might feel that way.
Glyf is available on Beaubble.
5. Alicia Keys: Keys Soulcare
Keys Soulcare’s inception stemmed from Alicia Keys’ desire to shift the focus of beauty from outward appearance to inner radiance. The brand focuses on clean, cruelty-free, dermatologist-approved skincare (and skincare-infused makeup) that works effectively. Look for the award-winning smoothing peptide cream, best-selling illuminating priming serum with niacinamide, and face cleanser with manuka honey.
More information on Keys Soulcare is available on its website.
6. Mook Worranit Thawornwong: Gala Camille
Thai actress Mook Worranit Thawornwong is the co-CEO of Gala Camille, a beauty brand that was first established in 2016. After Mook joined the brand, it underwent a rebranding in 2024. Today, it’s best known for its snazzy, visually-driven campaigns and innovative products like the Spinning Lubric Lip, a disposable lip stain that requires the user to twist an unretractable tip.
More information on Gala Camille is available on Instagram.
Related article: 12 Thai Celebrity-Owned Brands And Businesses You Might Not Know About
7. Priyanka Chopra: Anomaly Haircare
Priyanka Chopra’s Anomaly Haircare brings all the drama, volume and silkiness to hair. She launched the brand with the drive to offer high-quality and environmentally-conscious products at affordable prices. A best-seller from their collection is the dry shampoo, which is said to be a game-changer for keeping hair fresh without the crunch.
Anomaly Haircare is available on Amazon.
8. Cindy Crawford: Meaningful Beauty
Cindy Crawford has long been admired for her timeless beauty, so it’s no surprise that her self-care line, Meaningful Beauty, centres on just that. Rather than promising overnight transformations, the brand leans into formulas designed to support skin over time, with ingredients like antioxidant-rich melon extract doing the heavy lifting. Its standout product, the Youth Activating Melon Serum, has become a go-to for those after a lit-from-within glow.
More information on Meaningful Beauty is available on its website.
9. Drew Barrymore: Flower Beauty
Drew Barrymore has had that warm, approachable girl-next-door vibe her whole career, and her beauty brand reflects that ethos to a T. Flower Beauty was built on the idea that beauty should be empowering, not intimidating—which makes sense coming from someone who grew up in the spotlight but doesn’t sway from authenticity. Her line consists of complexion, lip, eye, and cheek products as well as brushes.
Flower Beauty is available on Amazon.
10. Ariana Grande: R.e.m. beauty
For all the makeup lovers out there, you know Ariana Grande is famous for her perfect winged liner looks, so it comes as no surprise that one of R.e.m. beauty’s bestselling item is the eyeliner marker. And in the spirit of glamorous eye makeup, the beauty brand also has a lustrous liquid eyeshadow that comes in 11 shades, each one for a different occasion.
R.e.m. beauty is available on its website.
Related article: The Best Outfits From Ariana Grande And Cynthia Erivo’s ‘Wicked’ Press Tour
11. Blake Lively: Blake Brown
It Ends With Us and Gossip Girl actress Blake Lively launched a series of hair products after a seven-year developmental period with experts. In the process, it narrowed down to focus on providing protein to strengthen hair, and retaining enough moisture to nourish it. As such, Blake Brown released products such as the Fundamental Strengthening Shampoo and Mask, as well as the Fundamental Nourishing Shampoo and Mask sets.
More information on Blake Brown is available on its website.
12. Fan Bingbing: Fan Beauty Secret
Want to at least attempt to get a tenth of Chinese celebrity Fan Bingbing’s porcelain mien? Us mere mortals could try with Bingbing’s very own beauty line, Fan Beauty Secret.
According to Fan’s Instagram, Fan Beauty Secret has products such as the Seagrape Deep Hydrating Cleanser, Seagrape Deep Hydrating Serum, Seagrape Deep Hydrating Moisturizing Cream Mask and Seagrape Deep Hydrating Cleansing Mud Mask. In case you’re curious, sea grapes are said to have hydrating properties and help strengthen the skin barrier.
Check out Fan Beauty Secret’s Instagram for more information.
13. Hailey Bieber: Rhode
Rhode has been a pipedream for the model since 2019 when she tried to file a trademark for Bieber Beauty. After years of learning, researching and perfecting the formula, Hailey Bieber released Rhode in June 2022 to help us achieve her signature “glazed doughnut” complexion.
Some of Rhode’s most popular and thoughtfully created products are: the luscious Peptide Lip Tint, the irresistable Lip Case that fits both a phone and the Peptide Lip Tint snugly, as well as the lightweight yet barrier boosting Glazing Milk formula.
Rhode is available on ZALORA.
14. Harry Styles: Pleasing
Owned by none other than Harry Styles, Pleasing offers everything from unisex beauty and nail care products, to fragrances and apparel. Pleasing’s nail products include a range of colours, from solid colours to shimmery ones, while its beauty line includes the essentials—lip balms, skin serums, and hand creams—to keep you moisturised all day long.
Pleasing is available on its website.
15. Jennifer Aniston: LolaVie
Jennifer Aniston has always been known for her tresses. After parting ways with hair care label Living Proof in 2012, Jennifer dropped LolaVie at the beginning of 2022 with the Glossing Detangler.
The brand has since launched two other products, the Lightweight Hair Oil and Perfecting Leave-in, both of which are formulated with strengthening bamboo essence instead of water. Moreover, LolaVie products are made with clean, efficacious formulas with naturally derived, sustainably-sourced ingredients.
More information on LolaVie is available on its website.
16. Jennifer Lopez: JLo Beauty
Known for her toned body and ever-glowing skin, JLo Beauty is Jennifer Lopez’s way of making her style of beauty accessible to us. The star ingredient underscoring her skincare formulas is the JLo Beauty Olive Complex derived from olives. The proprietary ingredient is said to be antioxidant-rich and deliver hydration, plump skin and deliver instant, lasting glow.
Products in the line include That Overnight Hustle, which is a chemical exfoliant for the face, and Firm + Flaunt, a body cream that hydrates skin and fades stretch marks skin over time.
More information on JLo Beauty is available via its website.
17. Jonathan Van Ness: JVN
Queer Eye’s Jonathan Van Ness is another celebrity who has tossed his name into the haircare ring. JVN was born out of the partnership with Amyris, who are the same people behind the skincare label Biossance. As such, the hero ingredient in JVN products is the hemisqualane derived from sugarcane, which is said to repair, protect and smooth the hair from the inside out.
JVN has various lines for different hair types and concerns, ranging from shampoos to styling products.
JVN is available at Sephora Singapore.
18. Kim Kardashian: SKKN By Kim
Fans of the Kardashian-Jenner clan might remember that Kim Kardashian used to have two beauty labels under her: KKW Beauty and KKW Fragrance. However, both of them have since shuttered for rebranding. In the meantime, Kim launched SKKN By Kim.
SKKN By Kim features vegan makeup and skincare, and you can get the complete skincare line consisting of the cleanser, exfoliator, toner, hyaluronic acid serum, vitamin C8 serum, eye cream, face cream, oil drops and night oil as a bundle.
SKKN By Kim is available on its website.
19. Kylie Jenner: Kylie Cosmetics, Kylie Skin and Kylie Baby
Recognised for her signature full pout, Kylie Jenner, the youngest daughter of the Kardashian-Jenner empire, was the first to dive into the beauty world when she launched her famous Kylie Lip Kits in 2014. The kits consisted of matte liquid lipstick and an accompanying lip pencil, and the inspiration behind them stemmed from Kylie’s past insecurities with her lip size.
The brand has since been renamed Kylie Cosmetics and its offerings now include lip, brow and coloured cosmetics. Kylie also further expanded her beauty empire by launching a skincare line, Kylie Skin, and a babycare line, Kylie Baby in June 2020 and September 2021 respectively.
Kylie Cosmetics is available on its website and Sephora Singapore.
20. Lady Gaga: Haus Labs
Launched in 2019, Lady Gaga’s Haus Laboratories underwent a revamp in July 2022. As part of the change, the brand name was tweaked to Haus Labs while the product formulations were also updated with the use of clean, innovative and pigmented formulas.
Among the new products launched along with the revamp were the PhD Hybrid Lip Glaze and Triclone Foundation. The former is a lipstick that offers a glossy finish and plumps the lips, while the latter is a foundation with over 20 skincare ingredients that support all skin types.
Haus Labs is available on its website and Sephora Singapore.
21. Miranda Kerr: Kora Organics
The secret to ex-Victoria’s Secret model Miranda Kerr’s enviable youthful, glowy mien? Her own line, Kora Organics, it seems. The Australian beauty label uses only certified organic ingredients such as its star component the noni fruit oil, that is said to contain high levels of powerful antioxidants and vitamins. The ethos of the brand also parallels Miranda’s own belief in health, nutrition and wellness.
Kora Organics is available on its website.
22. Pharrell Williams: Humanrace
Pharrell Williams, the Men’s Creative Director for Louis Vuitton, has had his own line of skincare since 2020. Humanrace carries a small range of essential products, including the Rice Powder Cleanser and Lotus Enzyme Exfoliator. The brand has also expanded to offer body cream and body bars.
Humanrace is available on its website.
23. Rihanna: Fenty Beauty, Fenty Skin and Fenty Hair
Rihanna set a new standard in the beauty industry when she launched her own beauty label, Fenty Beauty, back in September 2017 with 40 different foundation shades that catered to a diverse range of skin colours that have been long ignored. Since then, Rihanna has added 10 more shades to the Pro Filt’R foundation line and dropped an accompanying 50 concealer shades.
From releasing eight bronzer shades that cater from the fairest to the deepest of skin tones to having models of different skin tones front marketing campaigns, Rihanna’s strong emphasis on inclusivity and quality products has broken boundaries and disrupted the beauty industry, and has led to other brands scrambling to keep up.
Rihanna continues to break new ground in the beauty sphere, launching Fenty Skin and Fenty Hair in July 2020 and June 2024.
Fenty Beauty is available on its website and Sephora Singapore.
24. Sabrina and Idris Elba: S’able Labs
This melanin inclusive skincare formulated with African botanicals was developed by Sabrina and Idris Elba. One standout item from S’able Labs is the Okra Face Serum, formulated with retinol for anti-aging purposes, and botanical peptides from Okra to stimulate collagen.
More information on S’able Labs is available on its website.
25. Scarlett Johansson: The Outset
For those with sensitive skin, Hollywood actress Scarlett Johansson knows the struggle, which is why she co-founded the skincare line along with Kate Foster. The Outset leans towards a gentle, simple, and hydrating approach to skincare, with products like the Firming Vegan Collagen Prep Serum and the Botanical Barrier Rescue Balm—both of which are bestsellers.
More information on The Outset is available on its website.
26. Selena Gomez: Rare Beauty
Founded and owned by Selena Gomez, Rare Beauty was and is still known for its pigmented liquid blushes. Besides that, the brand offers a range of products that have all gone viral on TikTok, including the brand’s Kind Words Matte Lip Liner and Lip Soufflé Matte Lip Cream combo, to its Warm Wishes Effortless Bronzer Stick.
Rare Beauty’s mantra is all about “owning what makes you rare”, and using makeup to enhance rather than hide what makes each person unique.
Rare Beauty is available on its website and Sephora Singapore.